Nonsense! I have it on good authority that all you have to do to make a national beverage brand is vomit out 5 -10 products and know that "something will catch on" at some point.
It is a guaranteed winner.
Ask anyone who tried to sell beverages nationwide and ended up going out of business.
It would help if you always focused on making nine additional products successful at once before the first product is successful. - Kevin O'Leary
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