WElllllll....I hear that a lot of the 'tekkie' people are actually the VAR's installing the TKO technology, as part of the whole package they are upgrading the properties with....that does not support the bottom line much beyond the equipment, if you are familiar with how Value-added resellers work...and SOMETIMES, when a company uses those VAR's, they have to pay the VAR for the privilege...still supposedly comes out cheaper that advertising, and hiring employees, and putting together the package themselves...that is why licensing fees will become valuable down the line, once things are 'established'....