here's a theory----there are the rich now in the usa and then there are the rest of us. ELSE being a top-line EXCELLENT product will take the "rich" niche. We are high priced as i surmise. But i'm left wondering in times of THIS KIND of inflation, who has been buying our product? (food for thought)---Holding and happy here. The rich LOVE US!
'This confirms parents desire a plant-based baby cereal that is nutritionally balanced, providing all macronutrients and essential vitamins and minerals.'
Wouldn't it be nice if we were telling these parents that we offer exactly that ... instead of letting them find it all by themselves ???