You guys. Take a look at this image of Ihub. This is where they are going with their financial site and the forums may not be the major factor, I don't know.
Whether desktops are being forced kicking and screaming to be reduced to a phone screen on their landscape computers remains to be seen. I'm hoping that the testing was device wide just for the ease of programming and experiment and that indeed the site will allow normal desktop viewing when all said and done.
You choose to do things to change and then sometimes you change things because you have to.