I do think this is one for the long run.
Did more digging. Found out that Broadrick has more than the 280K shares. Via a holding he owns for 93% he has an extra 300K. This puts him around 600K shares, which represent over 20% of the float.
I don't think you'll keep on buying to get noticed, if you own already this amount.
On top other insiders are buying.
Anyhow, I'm in since close to 2 years. Had accumulated some free shares and am now adding. I don't mind the wait.