It's important to note that "EDI" is a loosely used term that describes a wide range of activities and standards. The model I described is a very simplistic possibility that would be an easy sell to e-tailers. They like it because they have no monetary exposure and they don't have to handle the inventory. The down side for SEVU is that they don't get paid until the units sell, although I'm only describing logistical scenarios. Terms of payment, minimum commitments, etc. can always be negotiated.
I think direct fulfillment would be a desireable model for SEVU, particularly as they test the market and refine their manufacturing processes.
I may be way off on all of this stuff, so please take it as pure speculation unless we learn otherwise.
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