They should've implemented way more than they did in the past, as it was suggested to
them; some by experts; some by mere shareholders (also touted as "outsiders.") other than
management, that were familiar with the territory and had the ear of many a professional in
all the industries that mattered..
Now it's a day late and a dollar short.
They are spending more because they didn't listen.
Expensive price to pay.
Hopefully lesson learned; though I doubt it; completely.
Maybe this, from the company’s own PR, will help:
“Putting systems in place to ensure that we are able to sustain Dragon Silk’s™ record-setting performance levels is key to managing that growth and delivering cost-effective and eco-responsible spider silk.”