You are correct. Wallach had a change of heart after he realized that to achieve successful market penetration, the Smart Mirror is something retailers need to see. He understands now that having something tangible that can display its capabilities is the best avenue for market penetration. E-commerce will supplement this and most likely takeover once retailers are more familiar with the product. It’s a good pivot on his part, but will require a higher price point when sold in Big Box.
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