Well, it may well be that this is a paid instance, but can it be bad that BIGN/Tyche sees fit at this juncture to begin doling out payola to spark interest in the pinkie community? I mean, if its paid, the BIGN must be paying, right? Would tend to cause me to suspect that the logjam is about to begin getting broken up.
When I went to the Bull in Advantage website on the front page in bold it says "Our picks are selected independently by our staff, and in most instances we do not recieve compensation from the companies featured." BIGN may not be paying for this.