Question becomes…what specifically is the company doing to increase sales and break into the market space? CES is in the past, Amazon and Wayfair have horrible SEO and no big box has been locked down yet. I’m sure big big will materialize, but they need more. I’m all for social media influencers, but Carlos Boozer?! You need women who are in their prime. You also need the social media posts to be longer than 15 seconds. The influencers should be demonstrating several uses, not just glossing over them in a blink of an eye. I am very hopeful…I just think without much experience in social media and the smart home sector, we will see some stumbling out of the gate before we finally get into a dead sprint!
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