They’re waiting on the TTB to issue........
a COLA for Hard Rush. Without it they’re dead in the water regarding the seltzer.
As I said at the time of the announcement, Q1 was an aggressive target date.
The gubmint is slow AF these days.
Discussions are also underway with production facilities to produce Hard Rush™, which will result in an initial launch in Wisconsin, Illinois and Indiana during the 1st quarter of 2022. Everything's looking quite promising for Hard Rush™. Tony Torgerud, CEO of APRU, stated, "We have spent a lot of time and energy in the development of Hard Rush, and although it has taken a while, clearing the trademark hurdle was more important than rushing a product to market. We have done both hard liqour infused versions and cider based versions and will decide which is the best direction to move forward with.
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