I may be wrong, but I don't think so. You are correct if you are building a brand or a business you have to entice and target people to come. You have to sell yourself, your brand, your company, your product, or whatever to the people. You have to prove to them that you have the best value-oriented product the market has to offer. This is a totally different situation. The market is already there thirsting, begging for the product. This is apparent by the exponential growth Rumble is experiencing which will continue for the foreseeable future. (IMO)
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