I like this stock in terms of it being a stock, also it can be bought or sold. Both of these things are important to look at when researching stocks. I often buy stocks- but then later sell them- so I like to have both options available. This is unlike, say, McDonalds. You can only buy hamburgers at McDonalds. You cannot sell hamburgers to McDonalds. In that way- McDonalds and Hamburgers are not stocks.