LOL... I had that beaten into me in high school too Turloi! No such word!
Worktoplay... you've given an excellent representation of the positive bias side of the announcements.
I'm not a trader, but I'm not married to any of the stocks I own either. Fundamentals and facts make my transaction decisions for me. In today's internet driven market, investors seem to have forgotten about fundamentals, and focus on short term trading trend lines and analyst estimates. Investors who listen to hypotheticals are bound to get run over.
Regarding the PR's, the question in my mind is whether I want to own a $14 million company with 50 million share float and $0.30 earnings, or a $40 million company with 56 million share float and $0.30 earnings MORE OR LESS? The fundamentals have vaguely changed once again.
TKO looks like a great opportunity to me, but there is a limited time window for their success in this technology. Like Motorola's Razr phone flying high last year, and now being leap-frogged by others. I hope they are not buying into "last years" technology. The difference is, TKO isn't flying high yet.
Management's right judgement is a crutial element in TKO's success. For certain they need to be more transparent in their financial communications. Until they are... this is unfortunately a trader's stock.