Twitter, Uber, and other firms are giving their engineers M1 Max MacBook Pros Monday, November 8, 2021 12:45 pm
Twitter, Uber, and many other tech companies are upgrading their engineers’ Macs with the incredibly powerful M1 Max MacBook Pro with 64 GB of RAM.
José Adorno for 9to5Mac:
It all started with Uber employer Mahyar McDonald, who shared on Twitter that “all active iOS Engineers at Uber are getting upgraded to 16? M1 Max MacBook Pros with 64GB of RAM.” He even says that this includes new hires, which also made his post very popular.
A week later, a senior employee of Twitter, John Szumski, shared similar news: “I’m excited to be rolling out fully loaded M1 Max MBPs to all of Twitter’s iOS & Android engineers! We’re seeing improvements in both top-line performance and thermal throttling that currently plague our Intel builds.”
On Linkedin, The Pragmatic Engineer‘s Gergely Orosz also noted that apart from these companies, Shopify is also giving “the latest M1 MacBook Pros to engineers… Orosz also shared some tidbits about why these big tech companies are spending so much money on these machines:
How much time would a $4,000, top-of-the market machine like the M1 shave off from each build? How much total time over 2 years? How much “value” does this time mean per engineer? With the M1, the answer is a no-brainier. The $4,000 per engineer spent will bring back *so* much more productivity versus top-of-the-market Intel ones, including the 2021 one.
MacDailyNews Take: Time is money. So is battery life when out in the field. Intel- and AMD-based laptops simply cannot compete with Apple new MacBook Pro models.
Apple ditched Intel in 2021, and it’s really paying off Wednesday, December 29, 2021 11:01 am
Apple, in the process of dumping Intel of out their Mac lineup, launched two more M1-based Apple Silicon Macs in 2021, including an all-new iMac and the new MacBook Pro with even more powerful M1 pro and M1 Max chips.
Todd Haselton for CNBC:
Apple’s decision to ditch Intel paid off this year.
Following the divorce from Intel, Apple has launched far more exciting computers which, paired with an ongoing pandemic that has forced people to work and learn from home, have sent Apple’s Mac business soaring.
The first M1 Apple chip was launched in 2020 in a MacBook Air laptop. It was more powerful than Intel’s chip while offering longer battery life and enabling a fanless design, which helped keep Apple’s new MacBook Air even quieter. It proved to be an early success.
In April 2021, CEO Tim Cook said during the company’s fiscal second-quarter earnings call that the M1 chip helped fuel the 70.1% growth in Apple’s Mac revenue, which hit $9.1 billion during that quarter… Apple’s fiscal Q2 earnings in January will give an indication of how well all its new computers are selling.
But it’s clear the move from Intel has allowed Apple to move full speed ahead with its own chip development, much like it does for iPhones and iPads, the latter of which has yet to be matched by any other tablet on the market. It’s no longer beholden to delays that plagued Intel, which started to lag behind AMD with its new 7nm chips. And Apple has full control over its “stack,” which means it can design new computer hardware and software together, instead of letting the power of another company’s chips dictate what its computers can and can’t do.
MacDailyNews Take: As we wrote back in May, well before Apple unveiled the M1 Pro and M1 Max in October:
PC makers who’ve already been left in the dust, embarrassed by Apple’s initial M1 foray, will be left distantly behind, alone and shamed, by Apple’s next slew of world-beating Mac releases. ??
Market Data 
Markets 
AI
