CyberKey Solutions, Inc. to Market Products to NASCAR Fans Through the Official NASCAR 2007 Preview & Press Guide
NASCAR Fans Represent More Than $100 Billion in Consumer Spending
Thursday December 7, 8:30 am ET
ST. GEORGE, UT--(MARKET WIRE)--Dec 7, 2006 -- CyberKey Solutions, Inc. (Other OTC:CKYS.PK - News) is pleased to announce that the Company will be placing a full-page advertisement in the Official NASCAR 2007 Preview & Press Guide. Advertisers in the Official NASCAR 2007 Preview & Press Guide receive sponsor-like exposure to the close to five million NASCAR fans that comprise the guide's readership. NASCAR is the second highest rated sport on television, behind only football, and its fans represent $100 Billion in consumer spending.
The Official NASCAR 2007 Preview & Press Guide affords up to twelve months shelf-life at every major retail bookstore, newsstand, drugstore and grocery store chains and in Wal-Mart (where the Official NASCAR Preview & Press Guide is the number one selling sports annual) as well as onsite at speedways during the entire NASCAR season. At twenty-one years, this is one of NASCAR's oldest and most respected publications and has enjoyed a 100% complete sell-through for the past sixteen years. According to the reader survey, NASCAR fans refer to the guide seven times a month which translates to CyberKey Solutions receiving approximately thirty-five million impressions monthly throughout the year.
"We have recently been expanding our aggressive marketing campaign and this is a tremendous milestone in the execution of this strategy. Our CyberKey solutions are in demand across a broad spectrum of markets and we feel that NASCAR fans represent a vast potential marketplace," stated Jim Plant, CEO of CyberKey Solutions, Inc.
CyberKey Solutions, Inc. recently announced that the Company has placed a substantial second order of biometric OEM technology from Sequiam Corporation, a leading provider of innovative consumer lifestyle biometric technology and services. CyberKey Solutions placed a $2,250,000 order for Sequiam fingerprint identification OEM technology in accordance with the terms of a manufacturing and distribution agreement signed earlier this year between the two companies. This order represents approximately $6,000,000 in revenues for CyberKey Solutions.
CyberKey Solutions, Inc. Completes Testing of MyFanKey in Preparation for the Launch of the Sony PS3 and Nintendo Wii
Tuesday November 14, 9:00 am ET
ST. GEORGE, UT--(MARKET WIRE)--Nov 14, 2006 -- CyberKey Solutions, Inc. (Other OTC:CKYS.PK - News) is pleased to announce that the Company has completed the testing of its MyFanKey on all of the next-generation video gaming systems. The MyFanKey is compatible with the Microsoft XBOX 360, as well as the soon-to-arrive Sony PS3 and Nintendo Wii.
CyberKey Solutions' MyFanKey can be used with the Microsoft XBOX 360, Sony PS3, and Nintendo Wii to store game and gamer information, as well as music, movies, and pictures. The digital serial number, which is placed on each CyberKey, is designed to be utilized in the future to work with major movie, music, and game content providers as they offer downloadable content. For example, users can rent a movie or game digitally from an online source, store it on the required MyFanKey, and have 72 hours to view the movie or play the game.
"This is an exciting time for us, as we have prepared ourselves to become players in one of the largest entertainment markets in the world. Our technology is at the front of a digital entertainment revolution. We believe that our secure USB flash drive solutions and impending web portal position us as a leader in the video game and entertainment industry," stated Jim Plant, CEO of CyberKey Solutions, Inc.
CyberKey Solutions, Inc. recently announced that it will be launching "Reach Out Program" for Company shareholders and interested investors. Due to the CyberKey Solutions' phenomenal growth and success, CyberKey is reaching out to the investment community in order to provide answers, dispel rumors, and better inform their shareholders and investors of interest
CyberKey Solutions, Inc. Signs Joint Venture Agreement With Humware Media Corporation to Develop MyFanKey and FantasySportsKey
CyberKey Solutions and Humware to Target $1.5 Billion Industry in North America
Wednesday January 10, 11:30 am ET
ST. GEORGE, UT--(MARKET WIRE)--Jan 10, 2007 -- CyberKey Solutions, Inc. (Other OTC:CKYS.PK - News) is pleased to announce that the Company will be working in cooperation with Humware Media Corporation (Other OTC:HMWM.PK - News) to develop the ultimate sports fan experience, which will be marketed and promoted to the Fantasy Sports industry. According to the terms of the agreement, CyberKey Solutions, Inc. will acquire an equity position in Humware Media Corporation, with the terms to be disclosed at a later date.
According to the Fantasy Sports Industry Association in December 2006, the Fantasy Sports industry is one of the fasted growing on-line activities in North America generating $1.5 Billion in betting revenues with nearly18 million active players. FantasySportsKey will allow fantasy sports fans to track their teams and stats off line and bring their team with them. Recently, the Supreme Court ruled that fantasy sports are a game of skill not chance, thus legalizing the games in all 50 states.
The Joint Venture agreement calls for Timeless Sports, Inc., a subsidiary of HumWare Media Corporation to market and promote MyFanKey in their retail locations where Timeless Sports has signed memorabilia agreements with the Seattle Seahawks' D.J. Hackett, the Denver Broncos' Brandon Marshall, Rod Smith, and Tatum Bell, and the New England Patriots' Daniel Graham.
HumWare Media Corporation has also signed a LOI to acquire the assets of iGAMEFACE and merge them into Timeless Sports Inc. iGAMEFACE is an interactive sports marketing and memorabilia company that has exclusive fan club rights for some of the top stars in the NFL including: Reggie Bush, Roy Williams, Larry Johnson, DeAngelo Hall, Mario Williams, Michael Huff, Kelly Jennings, Davin Joseph, Rod Wright, Steven Jackson, Bradie James, Kamerion Wimbley, Calvin Lowry, Skyler Green, Kyle Williams, Derrick Martin, Brandon Moore, and Keith Davis.
"HumWare Media Corporation is excited to be working with a cutting edge technology company like CyberKey Solutions, Inc. MyFanKey will change the way sports fans collect sports memorabilia," stated John Huemoeller, CEO of HumWare Media Corporation.
"HumWare Media Corporation, through Timeless Sports, have the connections we have been looking for to effectively develop and launch FantasySportsKey and MyFanKey product line," stated Jim Plant, CEO of CyberKey Solutions, Inc.
CyberKey Solutions, Inc. and Humware Media Corporation are currently exhibiting at the 2007 International CES in Las Vegas, Nevada. The show runs through January 11, 2007. Both companies' are in booth number 70051. International CES organizers anticipate up to 150,000 visitors to the four-day event, which is held at multiple sites. Approximately 2,500 exhibitors will participate, presenting the latest innovations in consumer electronics.
About HumWare Media Corporation: HumWare Media Corporation (Other OTC:HMWM.PK - News) is an emerging out-of-home "new media" advertising company operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). The Company also operates unique fantasy sports contests and sells sports memorabilia through its wholly owned subsidiary Timeless Sports Inc.
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