yes, JOBY will be a monster -- in addition to toyota, jet blue owns it, uber's air taxi service will be joby's. even DoD is doing testing.
ultimately, i can see JOBY's eVTOL used in search and rescue operations, all over the world. imagine being able to take off and land from rooftops, or a hilltop, saving wildfire/hurricane/flood victims.
and the absense of combustible fuel onboard makes it so much safer, for pilot and passengers.
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