They might get a website up by Christmas, but if they are looking for placement at retailers lie Macy's, Penney's, Walmart, Target, Costco etc. that ship has already sailed. All of those stores have already placed their orders for their Christmas season merchandise and have their store floor merchandising plans locked in as well. They have pretty long lead times.
Unfortunately, I think a significant and visible retail presence for DRYW is not going to happen until 2022.