Because with all these deadlines looming, I'm slowly seeing (or rather quickly) people doing some real backwards moves. A company will put out news through twitter or a meeting, say 10 important point, but because 2 points out of 10 didn't sit right with a few, they start hating the company and blast all sort of bad news ignoring the 8 good points. The smart people know the other 8 points is where the money will be made.
It's just the case of now, were dealing with a potential runner in the hands of a bully. It's sad to watch someone go that way tweet after tweet. Months ago the tweets were professional. Now, not even close, which even his good news is making people use that against him.
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