Yes Sir .Alot of work and thought went into that .My father Owned an Advertising Agency .When I was a kid I used to watch him at his isle .He is the man that designed the logo for New port cigarettes .True Blue Kent ect.He sold his designs to Loralard.Had an office on Lexington Ave.So my point is this logo is a game changer.Its is very appealing.Thats what advertising is all about.And NSAV NAILED IT