"Disruptive innovations tend to be produced by outsiders and entrepreneurs in startups, rather than existing market-leading companies. The business environment of market leaders does not allow them to pursue disruptive innovations when they first arise, because they are not profitable enough at first and because their development can take scarce resources away from sustaining innovations (which are needed to compete against current competition).[8] Small teams are more likely to create disruptive innovations than large teams.[5] A disruptive process can take longer to develop than by the conventional approach and the risk associated to it is higher than the other more incremental or evolutionary forms of innovations, but once it is deployed in the market, it achieves a much faster penetration and higher degree of impact on the established markets."
" a disruptive innovation is an innovation that creates a new market and value network and eventually displaces established market-leading firms, products, and alliances."
Market Data 
Markets 
AI
