Hemke is the video they paid some money for I think. Hemke has a much bigger audience than probably all of these other U-Tubers combined, so I'm thinking he got top dollar.
IMO this turned out to be a fairly major marketing campaign for them. FMT, Hemke, several U-tubers that we know about. Maybe more we're still not aware of.
I made the comment on the webinar yesterday that Keith needed to talk-up FMG more on his online interviews because it really helped FMG exposure when he did. You may recall he made the comment that he had a full time job already with FM. Kind of made me think of FMG being the red-headed step child of his family. His pride and joy being FM.
Whatever they paid is still not enough. If they market in the right areas this can help our share price. Will there be some pump and dump? Yes, no doubt, but there will also be some people that will hold their shares too.
If Dan can't create share price value by doing his deals, maybe he can at least advertise the brand. It's better than just seeing the share price sit and do nothing.