I just try to figure out what could happen IF MERGER THERE IS and respond to those alluding to:
EPS of $0.06 Xmultiplication factor of 8 or 10 and PPS of $0.46 or $0.60.
Assuming Earnings to be let's say $ 10,000,000 (Gross Margin is not earnings), Pure Romance could have a market value of let's say 8 times earnings (conservative) or $80,000,000.
Currently, understanding the merger possibility, the market give UVCL a market value of $3,000,000.
Let's ASUUME that Pure Romance is prepared to buy that shell 3.3 times it's market value (darn optimistic), therefore $10,000,000.
Then post merger financial structure could read:
O/S : 1,800,000,000 (9 X 200,000,000) but reverse split of more or less 1 for 10 could happen (I do not remember how many authorized shares there are in UVCL)
Earnings: $10,000,000 (???)
EPS: $ $0.0056
Multiplyer: 10 (???)
PPS: $0.056
That's totally hypothetical but looks somewhat realistic, assuming merger there will be.
Note: Within the release of the news that the merger is going to be, MM's, speculators and traders will manipulate the PPS trying to suck in small naive investor's money, then the PPS would come back to normal after a little while. Business as usual.
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