Insiders own a substantial portion of the outstanding shares and are being paid in shares opposed to salary. That is to say, unlike other penny stocks where management uses convertible notes to pay their own salary, in this case, management is aligned with shareholders as their compensation is in ownership of shares opposed to cash payments. Management is using convertible notes to pay for the Form 10 and EPA certification, i.e. operations, opposed to paying themselves. They have every incentive to ensure appreciation in share price.
While there are some overlaps between BNOW and a couple of other stocks which have been mentioned by other posters, it is my sincere belief that the overlap is a result of using the same consultants to go public etc. I have previously looked at the other two stocks often mentioned and refused to invest a penny in them. Based on my research and belief, however, BNOW appears different and has ample opportunity to grow.
The terms of the convertible notes appear fairly standard for similarly situated companies. Hopefully the uplist is near and they will be able to obtain more favorable funding terms in the near future.
I strongly recommended reaching out to BNOW. The new IR firm is working to improve their method of communication. While they cannot tell you anything that is not public, they have been able to clarify points and answer questions I have had.
Like any penny stock, it is important to closely monitor and be prepared to shift views if the underlying facts change. At this point in time, in my opinion, the business thesis remains intact and management is taking the correct steps.
Market Data 
Markets 
AI
