But, will it be a long-standing success? Not guaranteed. The monies paid to have the six letters and a dot painted on a car....will that be recouped? How many ads, how many viewer hours, how many years, now that we need to add in IndyCar?
No one has answers for this. Extreme E has no guarantee of long-term success, either.
(Edit) ANYONE who responds with dumb remarks does not share the extensive background, or education, in marketing, sales, and advertising that I have.
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