It takes most companies years to develop a well-known brand, allowing them to sell just about anything in their space. These guys have pulled off phenomenal branding at the get-go, before even having a 1/2 dozen restaurant/delis in place.
Give it several more months for Covid-19 to diminish further and then the sales reps can hit the pavement, showcasing the products in-store. Nationwide distribution, in many countries, looks very possible with the Kisses from Italy brand!