JAMES YAU Co-Founder, CEO James Yau has been a specialist management consultant servicing the technology and finance industries for over 20 years in both North America and Asia. James embarked on a new path in 2009 where he established and managed the operations of over 12 farms in the Asia Pacific region. In 2013 he co-founded the retail chain, Farm Direct, to sell safe, high-quality food products in Hong Kong. This led to James' company JYCO Holding starting to develop precision farming techniques and big data for agriculture, and creating an algorithm for risk management when trading perishable agri-products. Having consulted and worked on more than 100 farms in 20 countries, James was eager to commit further to the agri-industry. In 2016, he partnered with an established Hong Kong wholesaler and entered the South China region. Today, this partnership trades over 65 million kilos of fresh fruits and vegetables annually. James is now eager to bring his extensive global farming knowledge and experience online, bridging finance and operations through reliable, real-time data, and ensuring the global farming and food industries’ viability into the future. DAVID PAULL Co-Founder, CMO, Creative Director David has over 22 years of experience in Australia’s agriculture industry. His roots lie in the family business beginning as a stand in the Sydney Food Markets. The business progressed into a retail food outlet, later transitioning into food safety certification, then further expanding into international food export. In 2002, David began contracting as both a photographer and a designer to the marketing department of one of Australia's largest tourism companies. He was a significant contributor to wide-ranging campaigns promoting the Australian tourism industry on the world stage. Over the years, David has led teams responsible for rebranding, photography, and design of diverse marketing collateral, as well as above- and below-the-line marketing strategies and social media campaigns. As a father of two, David understands the importance of safe, sustainable and environmentally friendly agricultural practices. He is dedicated to reversing the negative effects that much of today’s industrial agriculture has on the environment and population, and ensuring food security for future generations.
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