SING I think I understand why the company is going hard with the short squeeze theme:
Many wont be able to sell their shares until the brokerages update their data on symbol and SS...
ETRADE shows me without a split in my shares still
The company must have some info that there is a short position heading into this split and without much retail selling it could set up a true squeeze...
To me this may be part of the larger plan for timing on a Friday just before FINS