"I see that this guy used the Twitter platform. ............
Once social media begins skewing the narrative it can get costly."
Also makes you wonder about the liability of someone operating a Twitter account that holds itself out as the official IPIX Twitter site when it actually isn't:
If the owner of that Twitter account tweeted inaccurate information about IPIX - even if it originally came from Leo Ehrlich - would he or she be personally responsible for its content?