They should just continue putting 15 cents of ink on $1.00 t-shirts and sell them for $25.00.
Seems much more lucrative than all the trouble they're going through to become a global mobile payments/social media giant.
Take a page from Ron-Jon surf shop.
They sell, what billions in t-shirts, stickers, drinkware, towels, and three surf boards a year?
Guessing at those numbers, but I've been to the one in Daytona Beach, and the one in Orange, CA, and there was a never-ending line at the cahs registers, people buying up merch.
Surf boards were way back along a wall. Really no one checking them out, but, boy, were the t-shirts flying out the door!