From what I've read/understand - Ascent, years ago, decided to exit the consumer/retail business and focus on the aviation/aerospace/commercial business. It's a good move. It's hard to compete in the consumer segment against large players like Goal Zero; who also use a more consumer-friendly and efficient solar technology compared to ASTI's CIGS technology. Best to cut your losses in the consumer/retail space and focus your energy and resources on the stuff you do best... which is now being reflected in the recent news. Their decision to focus on aerospace is paying off