The article mentions social media, which implies groups of people working together via an open public forum to pump a stock up.
Even with the small uptick in users here, I don't think that would be enough to push the price up to current levels and neither qualify as a legitimate 'pumping' group.
If this is being pumped via social media accounts, it's being done very quietly behind closed doors. I'm skeptical of that view point. Unless those people have immense amounts of cash, it takes hundreds of people's $ to get an 'OS-bloated POS empty shell' to get the price going up.
If it's not retail investors, why would MMs want to move this up? I think this is the most likely action, but I can only speculate as to why.