they are showing a 35.1% increase in traffic to the Charles and Colvard website from the third qtr. Thats pretty strong to me, but kinda anecdotal evidence since I haven't really looked at website traffic before. Plus, Gil mentioned that 'alexa' web stats indicate weakness in referrals to the Charles and Colvard website. So who knows.
Anyway, I took some profits, but still hold 67% of my position right now.