Replies to post #11861 on Keeping It Simple

[eastunder]

YES! TRVG- go little guy!

[eastunder]

Consumers Say They’d Give Up Their Savings, Their Job and Their Sex Life to Travel Again

https://finance.yahoo.com/news/consumers-d-savings-job-sex-140000082.html

trivago N.V.
Wed, February 17, 2021, 7:00 AM


New Survey By trivago Reveals 80% of Consumers Believe Inability to Travel Is Worst Part of Pandemic

DÜSSELDORF, GERMANY – February 17, 2021 – After a year that changed everything, it’s clear that modern travel has been profoundly altered, perhaps forever. As the vaccine rollout continues and restrictions begin to lift in parts of the globe, eager travelers everywhere wait patiently for the clear signal to be able to getaway and adventure once again. Global accommodations search platform trivago recently conducted a survey to see how consumers are planning, dreaming and considering travel in 2021.

The consumer omnibus survey, conducted from Jan. 3-9, polled more than 2,000 adults in the U.S. and U.K. The results reveal significant desires to travel, including what consumers would give up, what they’d like to do and where they’d like to go, as well as why they’d like to get back on the road.

We’d Give Up A Lot to Travel Again

Thinking about their first trip after the pandemic, majorities say it makes them feel “excited” (US, 56%; UK, 54%) and/or “happy” (US, 53%; UK, 52%). In fact, we’re so desperate to travel, 25% of both Britons and Americans say they’d give up all their savings to do it now, and around two-fifths (US, 38%; UK, 40%) say they’d give up sex for a year to get on the road right away. One in five said they would give up their partner to travel now, and even more telling, nearly half would give up their job (US, 48%; UK, 41%). It’s clear that travel plays a massive role in our lives and overall happiness.

2020 Made Us Focus on Self-Care, But How Does Travel Fit In?

More than 80% of those surveyed somewhat or strongly agree that travel is a part of a well-rounded life. The concept of travel as a form of selfcare/wellness and to expand one’s perspective is one that continues to grow. In both countries substantial majorities say that being prevented from traveling freely is one of the worst aspects of the pandemic (US, 81%; UK, 82%) and that because of the pandemic this is the most they’ve ever felt like traveling (US, 58%; UK, 61%).

Increasingly, we see emotional wellbeing as another driver for travel and the need to get away. When they do travel, respondents appear likely to incorporate new interests – more than half (US, 57%; UK, 56%) say they’ve picked up a new hobby since the start of the pandemic, with most who’ve done so expressing surprise at their newfound passion. The vast majority of those (US, 68%; UK, 64%) think it’s at least somewhat likely they’ll pick a vacation connected to the new hobby once the pandemic ends.

Given all this, a travel boom post-pandemic appears likely as consumers strive to make up for lost time.

The Definition of a Dream Vacation Has Changed

The typical idea of a big trip or vacation – planned ahead and saved for – is becoming obsolete with travel restrictions and the ability to plan ahead all but impossible. In addition, the isolation and distance of lockdowns has changed the dynamic of dream vacations as we think of them. The #1 choice for Americans and Britons for their “dream vacation” was a chance to spend “time with the family and friends I’ve missed” (US, 26%; UK, 34%), with this particularly high with seniors in each country (US, 35%; UK, 47%).

Overall, traveling again is inevitable. More than 4 in 5 of the respondents (US, 84%; UK, 87%) see travel as fundamental to a good life and two-thirds or more (US, 72%; UK, 66%) say they plan to travel even more than they have in the past once the pandemic ends.

While you’re dreaming of that special trip, you don’t have to stay put. Local getaways, weekend road trips and “staycations” can be enjoyed safely with proper planning and precautions. trivago will soon offer a tool specific to inspiration and booking options for local trips, to get you back on the road nearby.

To learn more, visit trivago.com.

About trivago
trivago is a leading global hotel search platform focused on reshaping the way travelers search for and compare hotels and alternative accommodations. Incorporated in 2005 in Düsseldorf, Germany, the platform allows travelers to make informed decisions by personalizing their hotel search and providing them access to a deep supply of hotel information and prices. trivago enables its advertisers to grow their businesses by providing access to a broad audience of travelers via its websites and apps. As of March 31, 2020, trivago has established 54 localized platforms connected to over 4.5 million hotels and alternative accommodations, in over 190 countries.

Media Contact:
Stephanie Lowenthal
[e-mail]

[eastunder]

TRVG

3.74



Screen shot

[eastunder]

Trivago Sees a Strong Travel Recovery Ahead
But does that make the stock a buy?

Jeremy Bowman
(TMFHobo)
May 7, 2021 at 7:38AM
Author Bio

https://www.fool.com/investing/2021/05/07/trivago-sees-a-strong-travel-recovery-coming-soon/?source=eptyholnk0000202&utm_source=yahoo-host&utm_medium=feed&utm_campaign=article

No industry has been hit harder by the coronavirus pandemic than the travel sector, and Trivago's (NASDAQ:TRVG) first-quarter earnings report offered further evidence of that. Revenue in the quarter tumbled 73% to 38.2 million euros, as much of Europe remained under lockdown during the period. While the top line result was disappointing, the company continued to effectively control costs, scaling back on marketing expenses and reporting a loss of 4.8 million euros in adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA).

Management was optimistic that it would benefit from pent-up demand in the second half of the year as its key markets are expected to reopen. In fact, there were already a number of signs that travel interest on the meta-search site is already ramping higher.


Vaccinated markets are coming back
Based in Germany, Trivago's biggest market is Europe, and the lockdowns across much of the continent explain why revenue fell so sharply in the first quarter. However, the company is seeing demand recover in countries ahead in vaccinations, especially in the U.S. and Israel.

In Israel, Trivago's qualified referrals -- or the number of clicks its travel partners get -- was above 2019 levels in April. That seems to be partly because international travel is restricted, leading to increased demand for domestic trips, a trend it expects to play out around the world.

In the U.S., qualified referrals increased from 30% of 2019 levels in January to 70% in April, a sign that one of its biggest markets is making a steady recovery as vaccination rates improve. Management also noted that trips to beach destinations were up from 2019 levels in the U.S. in April, while urban travel and international travel were still down sharply, showing Americans were returning to accessible travel.

Similarly, demand in its bidding auctions from online travel agencies like Booking Holdings and Expedia is also making a comeback, as revenue per qualified referral in the Americas improved from 50% of 2019 levels in January to 80% in April. That's a clear sign that the business is on track to return to historic levels and may surpass them, as it should benefit from pent-up demand.

As it prepares for the recovery, the company is planning to increase its spending on brand marketing in the second quarter and expects a return to positive adjusted EBITDA by the second half of the year.

Other key catalysts
In addition to the beneficial tailwinds from the recovery, Trivago has also made a number of improvements to its platform and cost structure over the last year. On the cost side, those include closing down regional offices and laying off employees. It reduced personnel costs by roughly 7 million euros in the quarter, savings that it will continue to benefit from. It also cut non-marketing costs by 37%, or 16.4 million euros, in the period.

The more important changes relate to the product itself, though. Trivago has modified its bidding auctions so that its bidding partners pay for bookings rather than clicks, aligning its customers' interests with its own. It's also made improvements for users on the platform.

It acquired weekend.com to help provide a more refined discovery product called trivago Weekend, which offers suggestions for local destinations, complete with tourist attractions and recommended hotels. This gives an option to travelers who want to get away but don't have a particular destination in mind. The product is similar to the "explore nearby" feature on Airbnb, giving travelers convenient destinations for weekend trips.

Trivago also announced a partnership with TUI Musement that gives travelers a convenient way to book tours, activities, and other experiences. This is a natural channel to monetize for Trivago, and one that also mirrors a similar move by Airbnb into experiences.

Is it time to buy?
The big test for Trivago won't come until the third quarter when pent-up travel demand will be surging during the peak summer season. Trivago stock has been a disappointment for most of its publicly traded history, but if the company can drive traffic to its website and gain regular users with the help of trivago Weekend, interest from its bidding partners will follow.

With a market cap just above $1 billion, Trivago appears to have substantial upside potential. However, it's up to the travel company to capitalize on the unique opportunity coming out of the pandemic.

[eastunder]

TRVG Prepping to bust a move?

2nd time up and above that 20 day? After 23 days under it.

Meaningful? Maybe. Time will tell?
And travel opening up?

Active



CP: 7.5,3,3,3,7.5,3,0,1,3,3
+2.5,1,1,1,/2.5,1,1,1,1,1 5/14 (3.60?)
=10,4,4,4/10,4,1,2,4,4

Screen shot 3.75 - wont change.

[eastunder]

TRVG +.24 (+6.76%) on the start of above ave volume
10 day ave volume 1.8 m and at 1.4 at 10:35 mt

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TRVG

Form 6K
http://archive.fast-edgar.com/20210729/AP2ZH22CZ22OT2Z2222K22YMTMKLZZ228S32/

Form s-8
http://archive.fast-edgar.com/20210730/A822T22CZ22OK2Z2222N22YNL8KFEZ228232/

24,924,689(3) max $2.92
(3) Represents additional shares of the Registrant’s Class A shares reserved for issuance under the Registrant’s 2016 Omnibus Incentive Plan (the “2016 Omnibus Incentive Plan”) pursuant to the amended provisions of the 2016 Omnibus Incentive Plan.

[eastunder]

TRVG MESA JWN 200 day huggers

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TRVG

Open Gaps
Direction Date range
up Aug-24-2021 2.64 to 2.66

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Trivago Swings to Q3 Gain as Revenue Grows
7:59 AM ET, 11/01/2021 - MT Newswires
07:59 AM EDT, 11/01/2021 (MT Newswires) -- Trivago (TRVG) said Monday it swung to Q3 earnings of 0.02 euros ($0.02) per diluted share, from a loss of 0.01 euros a year earlier. Analysts polled by Capital IQ expected the company to break even in the quarter with no loss or earnings per share.

Revenue for the quarter ended Sept. 30 grew to 138.6 million euros from 60.6 million euros a year earlier. Analysts polled by Capital IQ expected $134 million.

The company's American depositary shares were nearly 6% higher in recent premarket activity Monday.

[eastunder]

TRVG +15% on volume

[eastunder]

Trivago Earnings: A Path to Profitability Emerges
Though the hotel-booking platform still faces pandemic headwinds, profits were surprisingly strong.

Jeremy Bowman
(TMFHobo)
Nov 4, 2021

https://www.fool.com/investing/2021/11/04/trivago-earnings-a-path-to-profitability-emerges/?source=eptyholnk0000202&utm_source=yahoo-host&utm_medium=feed&utm_campaign=article

Key Points
Trivago beat analysts' estimates in the third quarter.
The company is targeting a 20% EBITDA margin.

It expects major markets to approach pre-pandemic levels by next spring.
Probably no industry was hit as hard by COVID-19 as the travel sector. Air traffic ground to a virtual halt during the pandemic's first wave -- and even today, international travel is still restricted in much of the world. Meanwhile, large swathes of the public are still reluctant to get on planes due to the risks of contracting the virus, and would-be business travelers have shifted to having most meetings via videoconferencing.

For online travel agencies like Trivago (NASDAQ:TRVG), this environment presents a host of challenges, and the company's third-quarter earnings report showed that the business is still in recovery mode. Revenue in the quarter jumped 129.6% year over year to 138.6 million euros, but that was still down by nearly 50% from Q3 2019 levels.

As a hotel-and-accommodations meta-search platform, Trivago relies on bidding partners like Expedia and Booking Holdings for its revenue. If demand for hotel rooms is down, bids from its booking partners and the prices they're willing to pay will be down too, naturally. Management had not given guidance for the third quarter, but the results topped the analysts' consensus, and the company said it made significant progress on the path to recovery, especially in the Americas and Europe.

The brightest spot in the quarterly report, though, was that adjusted EBITDA came in at 15.5 million euros, Trivago's best performance on that metric in more than two years, and its EBITDA margin was 11.1%, one of its best ever. The strong EBITDA result points to a company that's emerging from the pandemic as a more profitable entity than it was before.

When I interviewed Trivago CFO Matthias Tillman following the second-quarter report in August, he noted that pent-up demand for travel in Europe helped drive the strong bottom-line performance as trips people had delayed earlier in the year were getting booked during the summer. Return on advertising spending -- a key metric for the company since most of its spending goes to advertising -- was up from 123% in Q3 2019 to 139% in the just-reported period, also helping to drive profitability.

The company declined to offer guidance, sticking with its prior target of positive adjusted EBITDA for the year, but there are a number of signals pointing to strong performances in 2022 and beyond.

The view into 2022

Trivago warned that this winter could deliver a setback to the travel business as some countries may experience surging COVID-19 case rates as colder weather sets in. However, management expects its business in the spring and summer of 2022 will approach pre-pandemic levels in the Americas and Europe -- its biggest markets and where most of the populations are now vaccinated. The U.S. is also set to lift international travel restrictions later this month.

In addition to the pandemic recovery, there are other tailwinds that could benefit Trivago. The company has slashed costs through layoffs and by closing regional offices. Its spending on technology and content as well as general and administrative expenses was 22.5 million euros in Q3 2021, down from 31.9 million euros in Q3 2019. Those spending cuts directly impact the bottom line.

Trivago pulled back on TV advertising during the pandemic and is in the early stages of shifting spending to channels where the results are more measurable, such as "connected TV" that links to the internet. That could help improve the company's return on advertising spending. Trivago is also focusing on partnerships with companies like Huawei that allow it to reach a wider audience. Under revenue-sharing agreements Trivago has made with such companies, it only pays them when it receives bids.

Additionally, Trivago continues to integrate Weekend.com, the travel platform it acquired to help sell accommodations to travelers who don't have a specific destination in mind. The online travel agency industry has historically delivered strong margins for players like Booking Holdings, but Trivago has struggled in this competitive sector.

Currently, Trivago stock is beaten down and trading at under $3 a share. But 2022 will give the company an opportunity to showcase the improvements it has made over the past year and a half. The company is targeting a 20% adjusted EBITDA margin over the long term. Given a healthier travel environment ahead, that goal looks within sight and could drive Trivago's market cap well above $1 billion.

In other words, 2022 could be a breakout year for this stock.

[eastunder]

TRVG letter to shareholders from 11-1

https://www.sec.gov/Archives/edgar/data/1683825/000168382521000044/exhibit992lettertosharehol.htm

November 1, 2021

Dear shareholders,

Over the last few months, significant progress has been made to mitigate the impact of the COVID-19 pandemic across many markets. Many countries have lifted restrictions on daily life and permitted the resumption of regular office work, schooling and even large events. Travel restrictions are also gradually being lifted, although more slowly than many had anticipated. With the reopening of the transatlantic travel routes in November, almost all relevant western travel restrictions will have been lifted, while travel within and to Asia remains heavily restricted.

Despite these positive developments, we do not expect a full rebound in travel over winter as there continues to be some uncertainty about the development of the pandemic in the Northern hemisphere over the coming months. However, for spring and early summer 2022, we expect travel demand and behavior to approach pre-pandemic levels in Americas and Europe, with a strong rebound of city and international travel in those regions. Asia is likely to lag, and we expect that the recovery in our segment Rest of World will take more time.

Trivago in H2 2021 and 2022

Significant progress with vaccination programs in many countries in Europe and the Americas has led to a noticeable recovery in our revenue in the third quarter compared to the same period in 2020, although they remain well below the levels in the same period in 2019, and the recovery trajectory flattened in October as compared to the summer month given the remaining travel restrictions.

Based on our performance in the third quarter, we have come out of summer with confidence: we believe our strategic direction is right and offers significant opportunities for 2022 and beyond. The diversification of our product offering and our revenue streams has shown early success, and we believe it will be a driving force going forward. In 2022, we plan to focus on four strategic levers across the company: (1) improve conversion and quality of our core product, (2) improve and manage customer lifetime value, (3) offer inspiration through upper-funnel products and (4) launch and scale new B2B solutions. This focus is a continuation of our strategy in 2021. We have made significant progress and have benefited from our learnings so far:

We have seen a significant improvement in our auction dynamics. In markets where travel demand has recovered strongly, advertisers became more active and increased their bids. In addition, we have seen that a growing number of advertisers are leveraging our CPA payment model to optimize their overall campaigns.

We are on track with our cloud migration and expect the migration of all live applications to be completed by year end. This will improve the overall reliability and scalability of our products.

The unprecedented impact of the COVID-19 pandemic has helped us better understand our brand marketing performance. We believe our prior television advertising campaigns continued to have a significant positive effect on direct traffic volumes, even in periods after the advertising was aired. As we significantly reduced advertising on television in 2020 and resumed such advertising at reduced levels in 2021, we anticipate that we will not benefit in the same way from prior campaigns in the next years as it had been the case in the past. As a result, we anticipate that we would need to invest in television advertising campaigns in the next years to rebuild our pre-pandemic direct traffic baseline.

During summer we have – despite the softness in city travel and the reluctance to travel among certain customers – managed to run brand marketing campaigns with good returns in a few markets, a fact that has given us reason to believe that we can profitably invest into growing our baseline from current levels over the years to come.

Our local travel product, trivago weekend, has launched packaged offers by rail and plane in first pilot markets. By adding more and more features, we are getting closer to offering comprehensive coverage of weekend travel and activities.

The first tests of our Meta-as-a-Service (MaaS) offering have been very exciting, and we are currently live with the first partners, with more in testing. Interest in the product is strong, and we believe that MaaS represents a multi-million Euro contribution opportunity in the next few years.

With progress across our different strategic pillars and full recovery in sight in some of our core markets, we are excited about next year and the opportunities for us in an ever-changing travel market.

[eastunder]

TRVG

[eastunder]

Trivago Looks to Take Share From Google If Regulators Step In
Dennis Schaal
Wed, February 9, 2022, 9:20 AM·3 min read

https://finance.yahoo.com/news/trivago-looks-share-google-regulators-162000499.html

Trivago thinks European regulatory pressure against its biggest competitors, including Google, could slow them down this year, enabling the metasearch service to gain market share.

Chief financial officer Matthias Tillmann said he expects the European Union’s Digital Markets Act, which would take competition steps to rein in large travel companies that it designates as “gatekeepers,” could be implemented in 2022.

“The DMA is coming likely this year, which might put some pressure on some of our biggest competitors and might slow them down, and we think that’s a benefit for us,” Tillmann said during Trivago’s fourth quarter earnings call with analysts. “And if we deliver on our product road map, then we can reset and gain market share.”

In an interview Wednesday after Trivago’s earnings call, CEO Axel Hefer said that in price comparison services, namely travel metasearch, the “main company affected by the DMA will be Google.”

Google offers a variety of price-comparison services in hotels, vacation rentals, flights, and tours and activities. Competitors have long argued that Google has an unfair advantage in giving a heightened preferences to Google Travel over competitors’ offerings in free search results.

The Trivago officials’ comments came about 10 days after the U.S. government began pushing the European Union to ensure that its antitrust probe not be relegated to U.S.-based companies — Google and Booking Holdings come to mind — and should include non-U.S. companies. Booking.com, the largest hotel booker in Europe, and a big Trivago customer, claims it is not a gatekeeper, and does not wield monopoly or controlling power in the hotel sector.

“Google would be captured for sure, and my read of the situation is that given the intervention of the U.S. government last week that is highly likely that the scope of anything will be wider than more narrow, which would make it highly likely that Booking Holdings would also be captured.”

Spokespeople for Google and Booking Holdings didn’t immediately respond to requests for comments.

In other matters, Trivago officials saw a cause for optimism on several fronts. For one, Tillman said during the earnings call that metasearch, or comparison shopping, has underperformed the travel recovery and will gain momentum as travelers return to city trips in the spring and summer. He said Trivago would invest in marketing as this occurs, and the trend would be a “tailwind” for the Germany-based company.

Hefer argued that metasearch will play a key role during the recovery as travelers shop for accommodations that fit their needs and budgets “without overpaying for services they no longer receive.”

In the Skift interview after the earnings conference call, Hefer cited the labor shortage as a hangover, and mentioned hotel services such as food and beverage, room service, and housekeeping as the types of services that many hotels have been dropping.

The Numbers

In the fourth quarter, Trivago reversed a year-ago loss of euro 8.6 million ($9.8 million) and recorded net income of euro 15.2 million ($17.4 million). Revenue jumped 176 percent to euro 89.1 million ($102 million).

A German government payment to Trivago of euro 12 million ($13.7 million) was a large contributor to the net income jump, and also to increased cash flow. The payment was to compensate Trivago for losses the company notched in the fourth quarter of 2020 and the first half in 2021.

Trivago’s business is still operating well below 2019 levels, but it saw particular strength in Europe and the Americas during the fourth quarter.

“We believe that travel demand could bounce back as early as the spring of 2022 in most of our important markets, although we do not expect that travel will return to 2019 levels and patterns any time soon,” the company said in its earnings announcement. “Some parts of our business, such as business travel and city trips, continue to be substantially below pre-pandemic levels.”

Trivago cited a labor shortage, which could impact service levels, as an aggravating factor in making it more difficult for supply and service levels to rebound to pre-pandemic levels.

[eastunder]

TRVG cpps: 2.59
5 2.52
9 2.38
14 2.30
20 2.26 track
50 2.20
200 2.75

80.5 ttl
15,4.5,6.5,4.5,15,7.5,5,7.5,7.5,7.5

pps trending below 200 day, all wees in order below it

[eastunder]

TRVG: trivago Q4 2021 Shareholder Letter from 2/8/22

February 8, 2022

Dear Shareholders,

2021 is now behind us. It has been a roller coaster year. Although it has not always been easy to navigate through all these changes, we are very proud of our teams. They have remained positive and focused on solving customer problems. We have invested in upgrading our infrastructure and systems and despite a very volatile environment, have tried out new initiatives. Not every idea has worked out but that has never been our aspiration - we try out ideas to generate learnings and understand better our customers' needs. Having finished the fourth quarter on a strong note, we are very happy with our financial and operational achievements in 2021.

The start to the year was challenging as travel restrictions were in place in many countries. As travel restrictions eased and the market improved, we benefited from cost discipline and marketing efficiency gains and improved our profitability every quarter. As a result, net income improved markedly, and in the second half of 2021, Adjusted EBITDA increased even in comparison to the same period in pre-pandemic 2019. Our Adjusted EBITDA margin in the fourth quarter 2021 reached 22%, the highest since we went public in 2016.

We more than tripled our active partners for our cost per acquisition (CPA) product, helping them manage elevated volatility during the pandemic and driving higher engagement in our auction.

We successfully launched the first partnerships of our Meta-as-a-Service (MaaS) product. While still early, we believe this presents an exciting opportunity to expand our business-to-business (B2B) offering.

We generated valuable learnings through testing new verticals and our local travel product trivago weekend. This will help us to focus our efforts to expand our offering and increase value to our customers.
We took advantage of a COVID-19 subsidy program and received a €12.0 million payment from the German government in the fourth quarter of 2021. The German government provided this assistance to compensate for losses incurred in the fourth quarter of 2020 and the first half in 2021 as a result of the pandemic.

trivago in 2022

Even with high infection levels and new restrictions on daily life and travel in place, we are optimistic and excited about the year ahead of us. The virus has mutated in a way that appears to cause less severe health consequences, the share of recovered and vaccinated people is rising quickly around the world, and more and more governments are moving towards accepting COVID-19 as endemic and are taking measures accordingly. We believe that travel demand could bounce back as early as the spring of 2022 in most of our important markets. This does not mean that travel will be back to 2019 levels and patterns, though. Some segments like business travel or city trips are still lagging. In addition, the industry must deal with labor shortages as many seasonal workers found other jobs and have not returned to the hospitality sector. Consequently, it will take more time until supply and service levels are back to pre- pandemic levels. We are preparing for that and future growth in the travel industry. Key levers for the years to come from our perspective are:

Innovation: We are confident that there is plenty of space for innovation in price comparison for accommodation. We are investing both in new feature development and the improvement of our back-end systems in terms of usability, reliability and speed.

Marketing: Since the start of the pandemic, we have reduced our marketing activities and in particular cut back our brand marketing investments. We believe that travel will bounce back earlier and more sustainably in our core markets in 2022 than in 2021 and that city trips, historically one of our strengths, will catch up significantly in the recovery. We plan to use this opportunity to sustainably gain market share by investing in marketing to increase our brand baseline.

Broadening of our offering: Outside of our core product, we have explored many ideas and opportunities in the past few years. We are excited about our B2B initiatives and believe that there is substantial room to serve our business customers with a broader set of solutions. In addition, we will continue to test additional business-to-consumer (B2C) products, aiming to deliver even more value to our core customers and attracting new customers alike.

Team development: We believe that we are uniquely positioned to compete in the war for talent. Leveraging our global brand, we were able to attract many talents from around the world in 2021. We believe this will help us to further improve the quality of our teams and reach our ambitious goals for the years to come.

As we expect to see a less volatile recovery going forward, it should become easier for us to forecast travel demand. We are looking forward to investing in new features, expanded product offerings, and marketing campaigns to serve travelers around the world in 2022 and in the years to come.

https://www.sec.gov/Archives/edgar/data/1683825/000168382522000004/exhibit992lettertosharehol.htm

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TRVG 1.48

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TRVG cpps: 1.64

Day 1 above the 50 day, wees in order below that.

Reports 8-9 A

20, 6.5, 8.5, 6.5, 17.5, 7.5, 5, 8.5, 8.5, 9.5, 7, 1.5
106.5

20, 7.5, 10, 7.5, 20, 7.5, 5,10,10,10,7,1.5
116 (+9.5)

(0, 2.5,0,2.5,0,2.5,0,0,0,0,3,.5)
(+11 still for max B)

[eastunder]

TRVG- Back to the past!

[eastunder]

TRVG

November 1, 2022

Dear Shareholders,

The past few months have given us a better view on the “new normal”. The pandemic appears to be behind us as high immunization levels – achieved both through large-scale vaccinations and mass recovery from COVID-19 infections – have eased the impact of the pandemic on consumer behavior and travel activity in most parts of the world. We have seen a significantly improved summer business in our core Western markets compared to prior year, and believe that travel seasonality this winter will be more in line with what we experienced prior to the pandemic.

Throughout the summer, we have observed a significant increase in average price levels for hotel rooms. We believe that geopolitical conflicts and disruptions, which have led to higher energy prices, are likely to continue for the foreseeable future. We anticipate that this, when combined with the effects of labor cost increases, may continue to result in increases in consumer prices, including average daily rates for hotels. In the third quarter of 2022, we saw first signs of consumers attempting to mitigate this effect through searching for more affordable destinations and accommodations as well as by reducing the length of their trip, especially in our Developed Europe segment.

We believe that this trend is likely to continue in 2023 as inflation leads to consumers having lower real disposable income. While this may result in lower traffic volumes, we continue to believe that our value proposition will be highly relevant for consumers around the globe and that we will be able to benefit from consumers’ greater focus on cost saving and their need for price comparison.

trivago in Q3 2022

The strong start of the summer season in the northern hemisphere continued throughout the third quarter of 2022, and as planned, we increased our branded marketing activities during this period. Our new television advertising creative, refocusing on price comparison, performed very well and led to a healthy growth in our branded traffic to our platform.

Overall, competitive dynamics in performance marketing channels, including our own auction, intensified during the summer as many players in the online travel industry appeared to have focused on gaining traffic share. While we benefited from this increased competition and have experienced a very strong auction during the quarter, these dynamics have also resulted in higher costs in some performance marketing channels in certain markets. We maintained our disciplined marketing approach and continued to focus on high-quality traffic at the expense of more traffic volume to maintain profitability targets that we believe create long-term value.

In the third quarter of 2022, we generated the highest quarterly adjusted EBITDA in our history. We are proud of this strong operational performance, which is a result of our continued cost discipline, increased marketing efficiency and recovering travel demand. However, the macroeconomic outlook has worsened as high inflation and rising interest rates continue to weigh on consumer sentiment. This was also reflected in declining equity markets. We performed our annual goodwill and indefinite-lived intangible assets impairment test which resulted in an impairment charge of €100.4 million, driving the net loss of €67.1 million for the quarter.

In the third quarter of 2022, we have made significant progress on long-term projects:

We have completed the migration of our organic search pages to our new front-end infrastructure, reducing complexity and laying the foundations for further optimizations going forward.

We have launched first tests to significantly improve our coverage of directly bookable hotel rates across our platform.

In a company-wide effort, we have reviewed our company values and launched an updated set of values, providing more focus and guidance while preserving our way of working and collaborating.


Q4 2022 and 2023 outlook

For the fourth quarter 2022 and 2023, we expect consumers to partly mitigate the effect of higher accommodation prices by reducing the duration of their trips as well as by choosing cheaper accommodation options. As a result, we believe accommodation price comparison will become an even more important element in consumers’ travel planning. Going forward, we plan to remain disciplined with our expenses, both for marketing campaigns and in respect of our fixed costs, to enable us to fully leverage our value proposition in this more challenging environment while still delivering robust operational results and strong positive cash flows.

https://www.sec.gov/Archives/edgar/data/1683825/000168382522000024/exhibit992lettertosharehol.htm

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Is Trivago (TRVG) Stock Undervalued Right Now?
Zacks Equity Research
Wed, November 9, 2022 at 7:40 AM·3 min read

Here at Zacks, we focus on our proven ranking system, which places an emphasis on earnings estimates and estimate revisions, to find winning stocks. But we also understand that investors develop their own strategies, so we are constantly looking at the latest trends in value, growth, and momentum to find strong companies for our readers.

Looking at the history of these trends, perhaps none is more beloved than value investing. This strategy simply looks to identify companies that are being undervalued by the broader market. Value investors use fundamental analysis and traditional valuation metrics to find stocks that they believe are being undervalued by the market at large.

In addition to the Zacks Rank, investors looking for stocks with specific traits can utilize our Style Scores system. Of course, value investors will be most interested in the system's "Value" category. Stocks with "A" grades for Value and high Zacks Ranks are among the best value stocks available at any given moment.

Trivago (TRVG) is a stock many investors are watching right now. TRVG is currently sporting a Zacks Rank of #2 (Buy), as well as a Value grade of A. The stock is trading with P/E ratio of 8.30 right now. For comparison, its industry sports an average P/E of 18.98. TRVG's Forward P/E has been as high as 88.53 and as low as -117.57, with a median of 17.65, all within the past year.

We also note that TRVG holds a PEG ratio of 0.57. This metric is used similarly to the famous P/E ratio, but the PEG ratio also takes into account the stock's expected earnings growth rate. TRVG's PEG compares to its industry's average PEG of 1.30. Within the past year, TRVG's PEG has been as high as 0.74 and as low as 0.29, with a median of 0.47.

Value investors also love the P/S ratio, which is calculated by simply dividing a stock's price with the company's sales. Some people prefer this metric because sales are harder to manipulate on an income statement. This means it could be a truer performance indicator. TRVG has a P/S ratio of 0.73. This compares to its industry's average P/S of 1.35.

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TRVG vs. GOOG: Which Stock Is the Better Value Option?
Zacks Equity Research
November 9, 2022·2 min read

https://finance.yahoo.com/news/trvg-vs-goog-stock-better-164004276.html

Investors interested in Internet - Services stocks are likely familiar with Trivago N.V. ADS (TRVG) and Alphabet Inc. (GOOG). But which of these two stocks offers value investors a better bang for their buck right now? We'll need to take a closer look.

We have found that the best way to discover great value opportunities is to pair a strong Zacks Rank with a great grade in the Value category of our Style Scores system. The proven Zacks Rank emphasizes companies with positive estimate revision trends, and our Style Scores highlight stocks with specific traits.

Trivago N.V. ADS has a Zacks Rank of #2 (Buy), while Alphabet Inc. has a Zacks Rank of #4 (Sell) right now. Investors should feel comfortable knowing that TRVG likely has seen a stronger improvement to its earnings outlook than GOOG has recently. But this is only part of the picture for value investors.

Value investors also try to analyze a wide range of traditional figures and metrics to help determine whether a company is undervalued at its current share price levels.

Our Value category grades stocks based on a number of key metrics, including the tried-and-true P/E ratio, the P/S ratio, earnings yield, and cash flow per share, as well as a variety of other fundamentals that value investors frequently use.

TRVG currently has a forward P/E ratio of 10.94, while GOOG has a forward P/E of 18.78. We also note that TRVG has a PEG ratio of 0.76. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. GOOG currently has a PEG ratio of 1.66.

Another notable valuation metric for TRVG is its P/B ratio of 0.71. The P/B is a method of comparing a stock's market value to its book value, which is defined as total assets minus total liabilities. By comparison, GOOG has a P/B of 4.54.

These metrics, and several others, help TRVG earn a Value grade of A, while GOOG has been given a Value grade of C.

TRVG has seen stronger estimate revision activity and sports more attractive valuation metrics than GOOG, so it seems like value investors will conclude that TRVG is the superior option right now.

[eastunder]

TRVG

[eastunder]

TRVG


RIG


MESA

[eastunder]

TRVG 1.37

[eastunder]

There's Been No Shortage Of Growth Recently For trivago's (NASDAQ:TRVG) Returns On Capital
Simply Wall St

https://finance.yahoo.com/news/theres-no-shortage-growth-recently-102325514.html

Wed, December 28, 2022 at 3:23 AM MST·3 min read

Did you know there are some financial metrics that can provide clues of a potential multi-bagger? Firstly, we'll want to see a proven return on capital employed (ROCE) that is increasing, and secondly, an expanding base of capital employed. Ultimately, this demonstrates that it's a business that is reinvesting profits at increasing rates of return. Speaking of which, we noticed some great changes in trivago's (NASDAQ:TRVG) returns on capital, so let's have a look.

What Is Return On Capital Employed (ROCE)?

If you haven't worked with ROCE before, it measures the 'return' (pre-tax profit) a company generates from capital employed in its business. The formula for this calculation on trivago is:

Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)

0.092 = €60m ÷ (€712m - €62m) (Based on the trailing twelve months to September 2022).

Therefore, trivago has an ROCE of 9.2%. On its own that's a low return, but compared to the average of 5.2% generated by the Interactive Media and Services industry, it's much better.



Above you can see how the current ROCE for trivago compares to its prior returns on capital, but there's only so much you can tell from the past. If you'd like to see what analysts are forecasting going forward, you should check out our free report for trivago.

How Are Returns Trending?
trivago has not disappointed in regards to ROCE growth. The figures show that over the last five years, returns on capital have grown by 8,121%. The company is now earning €0.09 per dollar of capital employed. Speaking of capital employed, the company is actually utilizing 35% less than it was five years ago, which can be indicative of a business that's improving its efficiency. If this trend continues, the business might be getting more efficient but it's shrinking in terms of total assets.

The Bottom Line
In summary, it's great to see that trivago has been able to turn things around and earn higher returns on lower amounts of capital. However the stock is down a substantial 82% in the last five years so there could be other areas of the business hurting its prospects. In any case, we believe the economic trends of this company are positive and looking into the stock further could prove rewarding.

[eastunder]

TRVG or GOOG: Which Is the Better Value Stock Right Now?
Zacks Equity Research
Wed, December 28, 2022 at 9:40 AM MST·2 min read

https://finance.yahoo.com/news/trvg-goog-better-value-stock-164004524.html


Investors interested in stocks from the Internet - Services sector have probably already heard of Trivago N.V. ADS (TRVG) and Alphabet Inc. (GOOG). But which of these two stocks offers value investors a better bang for their buck right now? We'll need to take a closer look.

The best way to find great value stocks is to pair a strong Zacks Rank with an impressive grade in the Value category of our Style Scores system. The Zacks Rank is a proven strategy that targets companies with positive earnings estimate revision trends, while our Style Scores work to grade companies based on specific traits.

Right now, Trivago N.V. ADS is sporting a Zacks Rank of #2 (Buy), while Alphabet Inc. has a Zacks Rank of #4 (Sell). Investors should feel comfortable knowing that TRVG likely has seen a stronger improvement to its earnings outlook than GOOG has recently. But this is just one piece of the puzzle for value investors.

Value investors analyze a variety of traditional, tried-and-true metrics to help find companies that they believe are undervalued at their current share price levels.

The Value category of the Style Scores system identifies undervalued companies by looking at a number of key metrics. These include the long-favored P/E ratio, P/S ratio, earnings yield, cash flow per share, and a variety of other fundamentals that help us determine a company's fair value.

TRVG currently has a forward P/E ratio of 13.50, while GOOG has a forward P/E of 18.79. We also note that TRVG has a PEG ratio of 0.93. This figure is similar to the commonly-used P/E ratio, with the PEG ratio also factoring in a company's expected earnings growth rate. GOOG currently has a PEG ratio of 1.67.

Another notable valuation metric for TRVG is its P/B ratio of 0.85. The P/B ratio is used to compare a stock's market value with its book value, which is defined as total assets minus total liabilities. For comparison, GOOG has a P/B of 4.49.

These metrics, and several others, help TRVG earn a Value grade of A, while GOOG has been given a Value grade of C.

TRVG stands above GOOG thanks to its solid earnings outlook, and based on these valuation figures, we also feel that TRVG is the superior value option right now.

[eastunder]

TRVG Cpps@ 1.36
Very little volume

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Fast-paced Momentum Stock Trivago N.V. ADS (TRVG) Is Still Trading at a Bargain
Zacks Equity Research
Wed, January 4, 2023 at 6:50 AM MST·4 min read

https://finance.yahoo.com/news/fast-paced-momentum-stock-trivago-135001345.html

Momentum investing is essentially the opposite of the tried-and-tested Wall Street adage -- "buy low and sell high." Investors following this investing style typically avoid betting on cheap stocks and waiting long for them to recover. They believe instead that one could make far more money in lesser time by "buying high and selling higher."

Everyone likes betting on fast-moving trending stocks, but it isn't easy to determine the right entry point. These stocks often lose momentum when their future growth potential fails to justify their swelled-up valuation. In that phase, investors find themselves invested in shares that have limited to no upside or even a downside. So, betting on a stock just by looking at the traditional momentum parameters could be risky at times.

A safer approach could be investing in bargain stocks with recent price momentum. While the Zacks Momentum Style Score (part of the Zacks Style Scores system) helps identify great momentum stocks by paying close attention to trends in a stock's price or earnings, our 'Fast-Paced Momentum at a Bargain' screen comes handy in spotting fast-moving stocks that are still attractively priced.

There are several stocks that currently pass through the screen and Trivago N.V. ADS (TRVG) is one of them. Here are the key reasons why this stock is a great candidate.

A dash of recent price momentum reflects growing interest of investors in a stock. With a four-week price change of 3.8%, the stock of this company is certainly well-positioned in this regard.

While any stock can see a spike in price for a short period, it takes a real momentum player to deliver positive returns for a longer time frame. TRVG meets this criterion too, as the stock gained 23.6% over the past 12 weeks.

Moreover, the momentum for TRVG is fast paced, as the stock currently has a beta of 1.55. This indicates that the stock moves 55% higher than the market in either direction.

Given this price performance, it is no surprise that TRVG has a Momentum Score of A, which indicates that this is the right time to enter the stock to take advantage of the momentum with the highest probability of success.

In addition to a favorable Momentum Score, an upward trend in earnings estimate revisions has helped TRVG earn a Zacks Rank #2 (Buy). Our research shows that the momentum-effect is quite strong among Zacks Rank #1 and #2 stocks. That's because as covering analysts raise their earnings estimates for a stock, more and more investors take an interest in it, helping its price race to keep up. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>>

Most importantly, despite possessing fast-paced momentum features, TRVG is trading at a reasonable valuation. In terms of Price-to-Sales ratio, which is considered as one of the best valuation metrics, the stock looks quite cheap now. TRVG is currently trading at 0.87 times its sales. In other words, investors need to pay only 87 cents for each dollar of sales.

So, TRVG appears to have plenty of room to run, and that too at a fast pace.

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1/4/23 TRVG cpps: 1.43

5 1.38
9 1.37
14 1.36
20 1.36
50 1.27
200 1.56

136 ttl
22.5,9,10.9,9,2.5 / 22.5,6,9,11,11,11,3.5
add
2.5,1,0,1,2.5,1 / 2.5,1.5,1,1.5,1.5,1.5.1.5

[eastunder]

5&9


5&14


5&20


5&50

[eastunder]

TRVG

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TRVG @ 1.72 Pending golden crossover

50d SMA @ 1.45 (EMA @1.49)
200d SMA @ 1.50 (EMA @1.58)

[eastunder]

TRVG
Operating and Financial Review for the Fourth Quarter of 2022.

https://www.sec.gov/Archives/edgar/data/1683825/000168382523000004/exhibit991_q4x2022.htm

Letter to Shareholders.

February 7, 2023

https://www.sec.gov/Archives/edgar/data/1683825/000168382523000004/exhibit992lettertosharehol.htm

Dear Shareholders,

Last year was a turning point for the travel industry as COVID-19 became endemic in most parts of the world, and we have seen a strong recovery in leisure travel. The surge in inflation has led to significantly higher Average Daily Rates (ADRs) for hotels in many of our core markets without our having observed any notable adverse effects on travel demand. However, in the second half of the year, we started to see first signs that travelers around the world are trying to mitigate the impact of higher hotel rates by comparing different hotel offers or searching for cheaper destinations. In this environment, we believe that the value of metasearch has increased, and we have shifted our focus to innovation in our core product and plan to improve transparency of our offering and price comparison functionality.

As we reflect on the past year, we think it is important to take a step back. trivago was founded 18 years ago. Since then, it has been a leading player in the accommodation price comparison industry, while it has built one of the best known global online travel brands through broad-reach TV marketing campaigns. Until 2018, our key focus was bringing as many users as possible online and helping them to compare prices to find great deals. Prior to 2018, we experienced stellar growth, together with many of our advertisers.

Around 2018, the market dynamic started to change – industry growth slowed, particularly in Europe and the US, while most consumers had already moved their search for accommodation online. We quickly adjusted to this change in market dynamic, shifting our focus from growth to profitability. Starting in the second half of 2018, we reduced unprofitable marketing spend, improved efficiency and optimized costs, resulting in a significant increase in profitability in 2019. Through the pandemic we continued on this path, and while in 2022 our net loss was €127.2 million, mainly driven by the impairment charges recorded in the second and third quarters of 2022, we achieved a record adjusted EBITDA of €107.5 million. While improving our adjusted EBITDA, we have worked on and tested various growth options for the future, such as expanding in other travel verticals, developing travel inspiration products, integrating wholesale inventory and many others. These initiatives have generated valuable learnings that have informed our strategy going forward.

While we continue to improve our product and strengthen our core value proposition, we plan to scale up growth initiatives. Looking at the years ahead, we believe that the biggest opportunity for us – both from a consumer and a B2B perspective - is to offer travelers direct access to the hotel in addition to the traditional online travel agency offering. We believe this will benefit travelers by providing them with better rates, more personalized offers and direct communication with the service provider, while hotels will appreciate owning the customer relationship, tailoring their offerings and increasing the revenue they can generate per customer. We are convinced that we are well positioned to pursue this opportunity and are excited about the value we can bring to users and hotels going forward.

trivago in 2022

Despite all the challenges and changes that we have experienced during the past year, we achieved a record adjusted EBITDA of €107.5 million, more than 50% above our 2019 pre-COVID result, with an adjusted EBITDA margin of 20.1%. Revenue grew 48% year-on-year and cash, cash equivalents and short-term investments have increased to almost €300 million, while operating expenses (excluding Advertising Spend, significant court-ordered penalties and impairments of goodwill and intangible assets) were stable. We are very happy with our results in a challenging environment and see it – despite all the volatility we have experienced over the past few years – as proof of the value we are delivering to our users and advertisers every day!

In addition to our financial success during the year, we have made significant progress on our strategic initiatives:

We have scaled up our brand marketing investments and sharpened our brand communication with a clear focus on price comparison.

In four European markets and Brazil, we have run a large scale full-market test to improve the transparency of our offering and price comparison functionality.

We have accelerated the growth in our direct hotel coverage on our platform through our strategic partnership with UBIO Limited.

In addition to our traditional cost-per-click and cost-per-acquisition (CPA) revenue models, we are extending our net CPA on consumption model beyond independent hotels also to our hotel chain customers.

trivago in Q4 2022 and early trends in 2023

We finished the year strong, growing our revenue 18% year-over-year while maintaining our disciplined marketing approach, leading to net income of €10.4 million and an increase in adjusted EBITDA of 15% and an adjusted EBITDA margin of 21.5%.

Average booking value1 continued to be positively impacted by increased average daily hotel rates and were, as a result, significantly higher compared to the prior year period. This was a key driver of our strong financial performance, which is reflected in the increase of our Revenue-Per-Qualified-Referral (RPQR) year-over-year. However, we are seeing first signs of consumers trying to mitigate increasing average daily hotel rates by, for example, shortening their length of stay or looking for cheaper destinations and accommodations. We believe that we are well positioned to help travelers around the world to navigate through different offers, making sure they get the best deal, and present them with attractive alternatives. Consequently, volumes have been relatively stable. In Developed Europe, Qualified Referrals (QR) increased slightly year-over-year, and in our segment Rest of World, QRs would have been roughly flat when excluding the loss of volumes in Russia and Central Eastern European markets due to the war in Ukraine. The significant decrease in QRs in Americas of 20% year-over-year was mostly driven by a large-scale full market test in Brazil. While this led to a significant decrease in click-outs and QRs, the overall booking volume in that segment increased year-over-year, driving the increase in referral revenue of 15% in that segment.

2023 has started strong with a year-on-year referral revenue increase in January of over 30% which partly reflects the weakness in the same period a year ago when Europe in particular had travel restrictions in place due to the Omicron wave. We have increased our marketing spend year-on-year in anticipation of robust travel demand at the beginning of the year and are encouraged by the current trends in our branded traffic.

trivago in 2023 and beyond

In 2023 and beyond, our key focus remains to serve our users and advertisers better, delivering more value and better ease of use to them. As a first step, we have increased our coverage in eight test markets of rates directly bookable at the hotel. These rates are now available for hotels that attract 50% of click-outs, an increase from 38% prior to the test. We expect to reach 80% by year-end. With the increase in coverage, our front-end teams have the opportunity to launch new features that leverage the direct access to the hotel and better rates, and we expect to be able to actively promote these features by the beginning of 2024.
We are very excited about the opportunity ahead of us and will keep you posted on our progress in the quarters to come.

[eastunder]

Trivago Focusing on Booking Tool to Fight Online Travel Agencies

https://finance.yahoo.com/news/trivago-focusing-booking-tool-fight-173000570.html

Justin Dawes
Wed, February 8, 2023 at 10:30 AM MST·5 min read



Trivago is based in Düsseldorf, Germany.

In an effort to combat the hold that online travel agencies have on the hotel market, Trivago is focusing on building a capability for direct access between hotels and travelers.

“What has happened over the last 10 years is that a few OTAs have gained more and more market share, so the industry is quite consolidated,” said CEO Axel Hefer in an interview with Skift, adding that that means customers have less choice, and hotels have many of their bookings coming through the top OTAs.

“That’s why we believe that is one of the biggest — or the biggest — opportunities in online travel, in a way to dis-intermediate the OTAs, because the OTAs got too big.”

Trivago is a metasearch site for hotels and accommodations, meaning that user search results are compiled from multiple search engines into a single list, allowing users to compare prices. As of the end of 2022, the company offered access to more than 5 million hotels and other types of lodging accommodations in more than 190 countries.

Trivago executives shared info about the direct booking tool in development and other details during its fourth-quarter earnings call on Wednesday.

Total revenue in 2022 was nearly $574 million (€535 million), an increase of 48 percent from the previous year. The company had a record adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) of $115.3 million (€107.5 million), an increase of 211 percent from last year. Net loss for 2022 was $136.4 million (€127.2 million), mainly driven by the impairment charges recorded in the second and third quarters of 2022 totaling $198 million (€184.6 million). Trivago shares are up 28 percent year-to-date, trading at $1.75 at midday Wednesday.

The company expects to reduce operating expenses in 2023 despite inflation, mainly through job cuts carried out in the second half of 2022. Hefer declined to share details about the job cuts, referring the 20-F filing with the U.S. Securities and Exchange Commission that’s due in late March.

Hotel Direct Access

Leisure travel has increased post-pandemic, but Trivago said it is beginning to see consequences of inflation as travelers search for less expensive options.

“We believe that metasearch is well positioned in this environment as consumers shift their focus to cost savings, and we will focus on improving the user experience and make it even easier for travelers to find great deals on our platforms,” said Matthias Tillmann, chief financial officer for Trivago, during the earnings call on Wednesday.

The company has been testing the direct access tool in eight of its largest markets. It is meant to connect hotels and travelers directly, giving consumers access to direct booking prices, which Hefer said are about 10 percent lower than through intermediaries. For the hotels, the tool means they can generate more revenue, and ultimately offer more individualized services and upsell more easily, he said.

“From a consumer perspective, yes, we can go to the website of the hotels directly. But there is no place where you can basically do that for hundreds of thousands of hotels,” Hefer said.

Trivago makes most of its revenue when users click on hotel and accommodation ads within its website, referring them to one of the company’s advertisers. Trivago regularly facilitates auctions through which companies bid for ad placement. Booking Holdings and Expedia Group, which is Trivago’s controlling shareholder, are Trivago’s dominant advertisers.

Trivago is investing upfront in the direct access tool by providing free links to get more hotels to participate. With greater hotel participation, the company expects to generate more consumer demand.

In the eight large test markets, the company said it has gained a hotel participation rate of more than 50 percent through a partnership with data connectivity company UBIO Limited. Trivago has a goal to reach 80 percent hotel participation by the end of 2023. The next step would be to offer the tool to travel agencies.

In the long term, it could have a big impact on the company’s business model.

“Going forward, it might well affect our revenue streams because we might decide to monetize the direct bookings differently than our OTA bookings. But for now, we basically provide them for free,” Hefer said.

Increased Marketing and Other Investment

Trivago spent $366.6 million (€342.0 million), an increase of 37 percent, on selling and marketing in 2022. Executives plan to increase that in 2023 with a strong focus on price comparison.

“Our goal is to grow the business sustainably from our post-pandemic revenue baseline, focusing on high-quality and repeat traffic. And that is more important to us than hitting 2019 revenue levels. And consequently, we will continue to be disciplined with our marketing investments. However, if we do see opportunities to invest to accelerate our growth profitably at the expense of short term contribution, we will do that, even if it means that our margin will temporarily go down,” he said.

“For 2023, we do expect to increase our brand marketing investments. With the benefit of hindsight, we believe we could have invested more last year, in particular during the peak summer period.”

In the fourth quarter of 2020, Trivago testing a new product design in five markets — four in Europe and one in Brazil — on how to more effectively ensure that a consumer is ready to purchase when they click on a link.

In Brazil, that led to a “significant decline in qualified referrals in that country,” Tillmann said. “However, on the flip side, the click-to-book conversion increased significantly in Brazil, which had a positive impact on our revenue per qualified referral.”

[eastunder]

TRVG and it's 200 day

[eastunder]

TRVG - CPPS 1.27 6/29/23

Day 1 above the fifty day after 76 days under it on a trend shift
50 day 1.25
20 day 1.20


5 day: 1.22 and pps currently sits above that (barely) NTS - 1.38 is 200 day
5 day is above 20d - finally (in this 40 day consolidation)
pivot 1.28?
Survival - still questionable. Poor, poor Trivago. Color me intrigued.

[eastunder]

TRVG 1.14 8/22

[eastunder]

trivago N.V. Announces an Extraordinary General Meeting of Shareholders to Approve One-time Extraordinary Dividend
DÜSSELDORF, Germany, September 15, 2023 - trivago N.V. (NASDAQ: TRVG) announced today that an extraordinary general meeting of shareholders (“EGM”) will be held on November 1, 2023 at the offices of NautaDutilh N.V., Beethovenstraat 400, 1082 PR Amsterdam, the Netherlands. The meeting will start at 3:00 p.m. CEST.

trivago’s management board, with the approval of its supervisory board, has resolved to issue a one-time extraordinary dividend, totaling EUR 184,380,959 (or approximately EUR 0.53 per share). Part of this extraordinary dividend in the amount of EUR 167,893,889 is subject to trivago shareholder approval. The only agenda item for the EGM relates to this part of the proposed dividend. The payment date for the distribution on the common shares is anticipated to be on November 6, 2023, with a record date of November 3, 2023. Relevant details regarding the payment date for trivago’s American Depositary Shares will be announced at a later time.

Further information regarding the proposed dividend is contained in the convening notice and explanatory notes for the EGM, which are available free of charge in the Investor Relations section of trivago N.V.'s corporate website at ir.trivago.com.
About trivago N.V.

trivago is a global hotel and accommodation search platform. We are focused on reshaping the way travelers search for and compare different types of accommodations, such as hotels, vacation rentals and apartments, while enabling our advertisers to grow their businesses by providing them with access to a broad audience of travelers via our websites and apps. Our platform allows travelers to make informed decisions by personalizing their search for accommodations and providing them with access to a deep supply of relevant information and prices.

Media Contact
[e-mail]
Investor Contact:
[e-mail]

[eastunder]

TRVG

10-3-23

1.00

Trivago N.V. (Nasd: TRVG)

SEC, nasdaq, ShortSqueeze

Finviz, StockTA, Stoxline,