I see. Great to see that they have Blueberry. It's one of the VERY classic strains for CBD. Personally I think topicals are all BS since they can't be absorbed through the skin (won't help for muscle pain). But I've heard it helps for skin irritations.
I don't love oil, if they could put it into edibles or partner with a brand to do that it could really jump start them. Honestly I trust em though. The stock photos for the shop look like boo boo but you can tell they actually know what they're doing as they are doing the right strains and also they can isolate CBN and market it as a sleep aid.