The Social Media game on instagram for hempyoucanfeel seems consistent. The real question will be can they differentiate and gain significant ecommerce sales.
The question is how many other forms of design can they create to generate more income and value. Right now, given the amount of shares released for sale, I feel bad for the earlier investors in their 1st S-1 -- those investors got diluted heavily & lost 85% of their initial investment so far.
Unless there's something else to be gained, this one feels like a daytrader's dream for the short term.