oh yeah, thats the lemmings effect, but even some friends I tried getting in on the news, didnt because it was probably too complicated of a pr, and they werent familiar with the event and storyline
then when they see the momentum and volume, they jump in anyways, not even knowing whats really going on....
those of course will most likely trade it, as opposed to hold it long for say an uplist
or even for the DA announcement