Halo reach. Try as you might, like a cat in a NYC bodega, you can’t keep Jeff Bezos out of your market.
Amazon is getting into the wearables game now, and with a $52B market to be had, you can’t blame them. On Thursday the company announced its Halo fitness tracker. The device is capable of tracking body fat percentage and other fitness stats, while also having the ability to listen to the users' tone of voice to determine their emotional state. Great, now Alexa can fat shame me? What the f*ck, Jeff?
In typical Amazon fashion, the company promised to protect consumer privacy, while not using the data to sell its customers fitness based products. Then explain to me why I just got served an ad for a new set of kettlebells.
??Need for speed. Abbott Labs got emergency FDA authorization for a cheap, fast, COVID antigen test, and its stocks reacted accordingly. Shares of the company climbed 8% to an all-time high on the news.
The test itself costs just $5 and can provide results in minutes without lab processing needed. Think: pregnancy test without all the pee. According to the White House, Abbott will be ramping up production to “an unprecedented 50M tests monthly.”Unprecedented times, indeed.
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