So here is a thought...This "team" gets together bring the ice cream to a national distribution level successfully. What if the real plan is to make the Yuengling beers to the public nationally. From what I see the ice cream is well received and they have a flavor "Butter Beer". It would be the kind of backdoor entrance into the competitive beer market these guys could pull off. What other beer company hold an ice cream brand with the same name?!....BTW I grew up drinking Yuengling beers(prefer the lagar) and it blew away any of the "popular" most advertised beers by far....Again im just speculating. GLTA