Pharma has folks internally that focus on publication planning as part of their responsibility. In essence, get the data published so that we can then cite it but also, buy reprints for our field sales folks, and med affiars teams when requests come in. On the vendor side there are folks who do this all day on behalf of pharma clients. Usually, these pub planning/med communication folks, have ties at these major publishing houses and have influence on what gets published and when. Go to this site and look up leronlimab
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