There are multiple online storefronts you can purchase the ice cream from. It makes sense that they would sell 6 pints at a time, instead of 1 pint per order. This is likely due to the high shipping costs of properly packaging and mailing frozen food. They need to make it worth the company and the customer's while. It's not cost effective for the company or the customer to ship out 1 pint of ice cream at a time.