I think part of the issue is that the company just rolled out a brand new breakfast that's supposed to stay, which could be a challenge for a while with the franchises, especially with the issues they currently face.
Now it could take a while for customers to change over to their breakfast from competitors such as, say McDondalds and Chic Fil A, but over time I think it'll be a success. I would like to see them open their lobbies earlier the same as their competitors though, as the 9am model seems a bit late IMO. Of course it works now in this current environment, but the whole social distancing thing won't last forever.
Wendys, I believe, has better quality food than many of its competitors, and I would argue that this includes their breakfast lineup as I've had the opportunity to try it twice thus far. It's a bit on the pricey side, IMO, but you pay for what you get, and eating out in general is rarely cheap.
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