wildbill1, I disagree with your short-sighted assessment of NeoMedias current financial status, and so do all of the people who bought shares yesterday. Management has taken action. They have options to which we will all be privy. Cornell has more to gain than all of us by helping NeoMedia prosper, and that is why they are "holding" the IP, albeit temporarily. As things unfold,I am betting that Cornell will make a lot of money, and eliminate all their risk, as NeoMedia finally blossoms. JMHO
As far as management is concerned I don't think it's fair to play monday morning QB. This isn't a business where all the plays have been practiced and then you fail to execute in the big game.
So far nobody is getting ahead in this MOBILE game. Things are still being worked out on the chalkboard. Right now NeoMedia is trying a double reverse so to speak. New products in a new industry are tough to sell, even if you practically give them away.
Look at Linux, it's practically free for how many years now and they have barely made a dent in the Windows market.
Try to place your "new product" from your "new company" on the shelves of a supermarket chain, impossible unless perhaps you first give them $700,000 of free product first. Maybe then you might get some attention, maybe.
Very few if any companies in the Mobile Marketing field are making money. Every week you read about some VC firm supplying another round of financing to somebody.
We are on the outside looking in, and as much as we would like to think so, we don't have a clue as to what they are thinking, planning, or negotiating on a day to day basis.
Mistakes, can be costly, although very beneficial and educational to all businesses. Perhaps Management just got their Masters? JMHO