"(...) a company with a CEO that has a proven track record over decades in his/her particular field (...) that's the case here. SFIO got Betta4UBrands, run by respected industry veteran Bernard Rubin. Rubin was involved with massive beverage companies. He's the real deal, and one could hardly ask for a better merging-in company in my opinion." With all due respect, is this still your opinion sir?