Replies to post #67 on Fire & Flower Holdings Corp (FAF)

[FUNMAN]

I have to go out. I will be looking at both of the others this afternoon. I love retail!

[FUNMAN]

Supply can't keep up with consumers hungry for edible cannabis

Curious about edibles? Good luck finding them in Calgary without some persistence

Helen Pike · CBC News · Posted: Jan 23, 2020 5:12 PM MT
Last Updated: 11 minutes ago

https://www.cbc.ca/news/canada/calgary/cannabis-edibles-calgary-stock-1.5438253

Finding edibles in Calgary isn't a casual, chill affair. The newly launched way to ingest legal cannabis is flying off shelves across the city.

Marijuana edibles became available in some stores across the city more than a week ago. And for the first time since legalization, stores began to stock shelves with gummies, chocolates, cookies, mints and cannabis teas.

And, of course, it's sparked some curiosity.

But getting your hands on edible product is easier said than done.

Mylann Doell, manager at Queen of Bud in Sunalta, says if you aren't one of the first 100 customers to walk through the doors on delivery day (Monday), you've missed out.

"They come in on Mondays, we sell out of them on Mondays," Doell said. "Just like — constantly letting our customers down."

The other issue she says they face is consistency. If they put in an order one week, they may not be able to stock the same variety of chocolate or gummy the next week. So, if a customer likes a specific product, she says they try to help them find it. But it's not always on Queen of Bud shelves.

But they are encountering new clientele.

Doell says they are seeing a lot of new faces, along with some seasoned smokers looking to branch out and try something new.


"Definitely lots of new faces because they're not comfortable smoking and they wanted to try the edible route," Doell said. "They find that it's more fun to eat a candy or even chocolate bar compared to just like taking the oil."

CBC News called a number of stores across Calgary and heard similar stories. While some still have a limited stock, many are struggling to keep edibles on their shelves consistently.

Quantity expected to increase

Heather Holmen is an AGLC spokesperson. She says the edible supply issue is similar to what consumers and stores saw when cannabis initially rolled out in stores across Alberta.

"We are expecting quantity and selection to increase, but based on the newness of the industry, there is limited product right now," Holmen said. "In Alberta, we have more than 400 licensed retail stores. So the AGLC is working hard to ensure that retailers have access to the limited inventory."

Holmen says it's hard to say when exactly these details will be ironed out. That's up to the producers who are manufacturing the product. But more availability is expected to roll out in the coming weeks and months.

[FUNMAN]

Hifyre Digital Cannabis Platform Announces Strategic Agreement with Cova Point of Sale Software

Reads like Fire & Flower's software program "Hifyre" and it's customer relations software, "Spark Perks" is being added to a synergistic software program from "Cova".

Cova Software Solutions Inc. (“Cova”) is an independent retail cannabis software company that will benefit by improving its own software solutions. They have their own separate and distinct customer base.

Hopefully Fire & Flower is earning a transactional royalty. Also, hoping this doesn't dilute one of the differentiators F & F has said is so special about their retail experience, customer retention, and growth.

To read the release, use this link or just continue reading the text here:

https://fireandflower.com/investor-relations?tab=news-releases&release=hifyre-digital-cannabis-platform-announces-strategic-agreement-with-cova-point-of-sale-software

Edmonton, Alberta (January 27, 2020) – Fire & Flower Holdings Corp. (“Fire & Flower”, the “Company”, or “FFHC”) and its indirect wholly-owned subsidiary HifyreTMInc. (“Hifyre”), today announced that it has entered into a Strategic Licence Agreement (the “Agreement”) with Cova Software Solutions Inc. (“Cova”).

The Agreement will allow Cova to provide the Hifyre digital retail platform to its customers including the Spark Perks program and the Fastlane ‘click-and-collect’ service. This Agreement will benefit Cova customers through providing these best-in-class cannabis retail services.

“The strategic agreement with Cova will enable the Hifyre digital retail and analytics platform to be rapidly commercialized across emerging cannabis markets,” shared Matthew Hollingshead, President of Hifyre. “Cova is a leading point of sale company in emerging domestic and international cannabis markets and the Cova and Hifyre teams have worked collaboratively for more than a year now and we are excited to enter into this strategic agreement.”

“The addition of industry-leading digital retail products developed by Hifyre to the Cova platform is a key differentiator in our offering to cannabis customers,” shared Gary Cohen, Chief Executive Officer of Cova. “This strategic agreement will allow Cova to rapidly deploy ‘click-and-collect’ service to customers in the Ontario market, given the province’s recent announcement of permitting this service.”

About Hifyre

The Hifyre digital retail and analytics platform is a proprietary, data-driven system that supports Fire & Flower’s advanced operations and provides a competitive advantage in understanding consumer behaviours in the evolving cannabis market.

In July of 2018, Fire & Flower completed the acquisition of Hifyre, the digital product studio responsible for developing the industry-first regulated cannabis e-commerce platform for Mettrum Health Corp. (now Canopy Growth Corporation’s Spectrum Cannabis).

Hifyre has worked in the legal cannabis industry for the last 6 years providing progressive custom digital solutions and services that create accelerated growth and operational savings. Hifyre’s products and consulting services have helped generate hundreds of millions of dollars in corporate value for its partners.

About Cova

Cova is an award-winning POS and Inventory Management solution designed to streamline cannabis retail. A compliance-first company, Cova not only meets all system requirements in every market served, but constantly adapts to changing rules and regulations to make compliance simple for owners and employees, reducing the risk of infractions and fines. In addition to automated compliance features, Cova offers an intuitive, user-friendly design and lightning-fast transaction time. Its technology platform currently powers more than 500 cannabis stores of all sizes with virtually no downtime, even on 4/20, making it the most robust and reliable cannabis POS system available. Headquartered in Vancouver, BC, and Denver, CO, Cova’s team spans North America, including BC, Alberta, Saskatchewan, Manitoba, Ontario. Learn more at www.covasoftware.com.

About Fire & Flower

Fire & Flower is a leading purpose-built, independent adult-usecannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTMdigital platform connects consumers with cannabis products. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licensed cannabis retailer that owns or has interests in cannabis retail store licences in the provinces of Alberta, Saskatchewan, Manitoba and Ontario and the Yukon Territory.

Through the strategic investment by Alimentation Couche-Tard Inc. (ATD.A, ATD.B), the Company has set its sights on the global expansion as new cannabis markets emerge.

For More Information Contact:

Investor Relations
Chris Bolivar
[e-mail]
1-833-680-4948

Media Relations
Nathan Mison
[e-mail]
780-784-8859

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws (“forward-looking statements”). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “project” and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions “may” or “will” occur. These statements are only predictions.

Forward-looking statements are based on the opinions and estimates of management of FFHC at the date the statements are made based on information then available to FFHC. Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements. Forward-looking statements are subject to and involve a number of known and unknown risks and uncertainties, many of which are beyond the control of FFHC, which may cause FFHC’s actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct.

FFHC assumes no obligation to publicly update or revise forward-looking statements to reflect new information, future events or otherwise, except as expressly required by applicable law.

SOURCE Fire & Flower Holdings Corp.

[FUNMAN]

This will be huge for Fire & Flower if the Ontario Premier Doug Ford, comes through for the cannabis industry.

Ontario Premier Says Province Will Lead Canada in Number of Pot Dispensaries

CONTRIBUTOR Eric Volkman The Motley Fool
PUBLISHED JAN 30, 2020 8:17PM EST

https://www.nasdaq.com/articles/ontario-premier-says-province-will-lead-canada-in-number-of-pot-dispensaries-2020-01-31

Ontario will soon become the Canadian province with the highest number of cannabis dispensaries. In fact, its total number will exceed those of all other provinces combined.

That, at least, was the promise made by Ontario Premier Doug Ford in an interview with BNN Bloomberg on Thursday. Ford's pronouncement was remarkable, given that Ontario currently has an extremely low number of dispensaries despite its size and prominence.

Many cannabis industry insiders and pundits blame what they consider to be the provincial's government's slow licensing process for the situation.

Ford begged to differ. In the interview, he pointed the finger of blame at the producers of the drug. "They didn't have the supply ready," he said.

In contrast, Ford said that he and provincial authorities are "doing it responsibly. We're going to roll out the market and keep in mind it's only been a little over a year and a bit and we're opening up to the market."

Ford did not specify how Ontario would help ramp up the number of dispensaries, nor did he provide any sort of timetable for this to occur.

The difference in numbers is starkly in favor of other provinces -- at the moment, Ontario has only 28 dispensaries serving a total population of nearly 14.6 million souls (the highest figure out of all Canadian provinces and territories). In sharp contrast, Alberta is home to 402 dispensaries and less than 4.4 million residents.

Some of the most prominent cannabis companies are based in Ontario. Canopy Growth (NYSE: CGC) is one, and it's among the lucky few to have a retail presence in the province. Just now it's expanding the footprint of its Tokyo Smoke brand, a once-independent company Canopy bought in 2018.

Canopy Growth stock closed down marginally on Thursday.

[FUNMAN]

Fire & Flower Strengthens Balance Sheet – Announces Forced Conversion of Debentures

This is good news!

STOCKS
Feb 11, 2020 @6:54 AM EST

https://www.technical420.com/cannabis-article/fire-flower-strengthens-balance-sheet-announces-forced-conversion-of-debentures/

Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company”), today announced amendments to its 8.0% unsecured convertible debentures due on July 31, 2020 (the “Debentures“).

Fire & Flower has forced the conversion of debentures to eliminate the interest payments associated with such debentures and the removal of these liabilities from the Company’s balance sheet further strengthens Fire & Flower’s financial position.

With the consent of the two holders of the Debentures, the provisions of the amended and restated debenture indenture dated February 13, 2019, as supplemented, have been amended to provide for the forced conversion of the principal amount of Debentures by the Company at its sole discretion in the event the common shares of the Company (the “Common Shares”) have a closing trading price of not less than $0.70.

Concurrently with the amendments, the Company has delivered a notice to force the conversion of all remaining principal amount of Debentures and accrued and unpaid interest thereon. In connection with the conversion of the principal amount of Debentures, the Company expects to issue an aggregate of approximately 12,173,912 Common Shares, subject to adjustment to reflect the number of Common Shares issued in respect of the accrued and unpaid interest on the Debentures.

“Fire & Flower is laser focused on its goals for 2020, including a strong balance sheet that positions the Company for growth in a challenging capital market for cannabis companies,” shared Trevor Fencott, Fire & Flower’s Chief Executive Officer. “The forced conversion of the Debentures removes this debt from the Company’s balance sheet and limits the ongoing interest payments associated with the Debentures.”

About Fire & Flower

Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital platform connects consumers with cannabis products. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licensed cannabis retailer that owns or has interest in cannabis retail store licences in the provinces of Alberta, Saskatchewan, Manitoba and Ontario and the Yukon territory.

Through its strategic investment with Alimentation Couche-Tard Inc. (ATD.A, ATD.B), the Company has set its sights on the global expansion as new cannabis markets emerge.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws (“forward-looking statements”). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “project” and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions “may” or “will” occur. These statements are only predictions.

Forward-looking statements are based on the opinions and estimates of management of the Company at the date the statements are made based on information then available to the Company. Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements. Forward-looking statements are subject to and involve a number of known and unknown risks and uncertainties, many of which are beyond the control of the Company, which may cause the Company’s actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct.

The Company assumes no obligation to publicly update or revise forward-looking statements to reflect new information, future events or otherwise, except as expressly required by applicable law.

SOURCE Fire & Flower Holdings Corp.

View original content: http://www.newswire.ca/en/releases/archive/February2020/11/c0925.html

Investor Relations: Chris Bolivar, [e-mail], 1-833-680-4948; Media Relations: Nathan Mison, [e-mail], 780-784-8859Copyright CNW Group 2020

Source: Canada Newswire (February 11, 2020 – 6:00 AM EST)
News by QuoteMedia
www.quotemedia.com

[FUNMAN]

Fire & Flower to Service Customers in Ontario Exclusively Through Click-and-Collect Service, Selected Store Closures in Response to COVID-19
Wed March 18, 2020 6:00 AM|Canada Newswire|About: FFLWF


EDMONTON, March 18, 2020 /CNW/ - Fire & Flower Holdings Corp. (FFLWF) ("FFHC") (TSX: FAF) and its wholly-owned subsidiary Fire & Flower Inc. ("Fire & Flower" or the "Company"), today announced Fire & Flower customers in Ottawa and Kingston, Ontario will be served exclusively through the Spark Perks™ Fastlane™ "click-and-collect" service that enables customers to order products online for fast pickup and payment in store.

Customers at Fire & Flower Ontario locations will only be permitted into retail stores to pay for and pickup orders reserved through the Fastlane service. By changing to this service model, Fire & Flower will help ensure the health and safety of its employees and customers, while continuing to provide cannabis products to consumers in Ontario.

In addition, Fire & Flower's leadership team has made the difficult decision to close the following cannabis retail store locations until at least March 29, 2020, effective immediately.

Calgary – Stanley Park: 120, 3916 Macleod Trail SE
Calgary – Myriad: 1114, 1108 4th Street SW
Edmonton – Ellwood Corner: 252 – 91 Street SW
Edmonton – Westmount: 12225 – 107 Avenue NW
Lethbridge – Upper East Side: 2 – 1276 3 Avenue South
Edmonton – Merchant's Row: 3727 99 Street NW
St. Albert – Shoppes at Giroux: 120 – 4 Versailles Avenue
"We have a responsibility to our employees, customers and the communities in which we operate to limit social interactions by temporarily modifying our business model and selectively closing stores in response to this unprecedented public health challenge," shared Trevor Fencott, Chief Executive Officer of Fire & Flower. "We have rapidly commissioned a Pandemic Response Team within Fire & Flower with the focus of keeping our people safe and healthy while ensuring the continuity and sustainability of our business."

Store hours and operations for all Fire & Flower locations will continue to be updated at http://www.fireandflower.com/locations/.

The Spark Perks Fastlane "click-and-collect" service is a key feature of the Hifyre™ digital retail platform and has more than 75,000 members across Canada.

We encourage all customers to order through the Fastlane "click-and-collect" service during this time on the Company's website at http://www.fireandflower.com/.

About Fire & Flower
Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital platform and SparkTM program connect cannabis consumers with the latest cannabis products, and deliver cutting edge insights into evolving consumer behaviours. The Company's leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licensed cannabis retailer that owns or has interest in cannabis retail store licences in the provinces of Alberta, Saskatchewan, Manitoba and Ontario and the Yukon territory.

Through its strategic investment with Alimentation Couche-Tard Inc. (ATD.A, ATD.B), the Company has set its sights on the global expansion as new cannabis markets emerge.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws ("forward-looking statements"). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "project" and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions "may" or "will" occur. These statements are only predictions.

Forward-looking statements are based on the opinions and estimates of management of FFHC at the date the statements are made based on information then available to the Company. Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements. Forward-looking statements are subject to and involve a number of known and unknown risks and uncertainties, many of which are beyond the control of FFHC, which may cause FFHC's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct.

FFHC assumes no obligation to publicly update or revise forward-looking statements to reflect new information, future events or otherwise, except as expressly required by applicable law.

SOURCE Fire & Flower Holdings Corp.

[FUNMAN]

Fire & Flower Announces Home Delivery in Toronto

May 01 2020

https://fireandflower.com/investor-relations?tab=news-releases&release=fire-flower-announces-home-delivery-in-toronto&utm_source=Cyberimpact&utm_medium=email&utm_campaign=Fire--Flower-Announces-Home-Delivery-in-Toronto

Toronto, Ontario (May 1, 2020) – Fire & Flower Holdings Corp. and its wholly-owned subsidiary Fire & Flower Inc. (collectively, “FFHC”, “Fire & Flower” or the “Company”) (TSX: FAF OTCQX: FFLWF), today announced the Company will begin home delivery in the greater Toronto area starting immediately.

Customers located in select areas within the greater Toronto area are now able to order online from Fire & Flower’s e-commerce website at www.fireandflower.comfor free next day home delivery on orders over $50.00.

In addition to the curbside pickup and home delivery offered in Ottawa and Kingston, Ontario, the technology powering home delivery in Toronto is enabled through the Hifyre™ Digital Retail and Analytics Platform.

“Fire & Flower welcomes this opportunity to demonstrate how private cannabis retail can showcase fully-compliant best-in-class services such as e-commerce, home delivery and curbside pickup to our customers. It is essential that private retail is able to compete on a level playing field with government-run e-commerce and home delivery cannabis services,” shared Trevor Fencott, Chief Executive Officer of Fire & Flower. “Through the Hifyre Digital Retail and Analytics platform, we are well positioned should other methods of servicing customers open across Canadian provinces.”

The Government of Ontario announced an emergency order that was approved by the provincial cabinet on April 7, 2020 that allows cannabis retail stores to safely operate through online, curbside pickup and home delivery services for the duration of the emergency order on business closures in relation to COVID-19. Fire & Flower services including home delivery and e-commerce curbside pickup are permitted under the emergency order announced by the Government of Ontario.

About Fire & Flower

Fire & Flower is a leading purpose-built, independent adult-usecannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTMdigital platform and Spark PerksTM program connect cannabis consumers with the latest cannabis products, and deliver cutting edge insights into evolving consumer behaviours. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licensed cannabis retailer that owns (directly or indirectly) cannabis retail store licences in the provinces of Alberta, Saskatchewan, Manitoba and Ontario and the Yukon territory.

Through its strategic investment with Alimentation Couche-Tard Inc. (ATD.A, ATD.B), the Company has set its sights on the global expansion as new cannabis markets emerge.

For More Information Contact:

Investor Relations
[e-mail]
1-833-680-4948

Media Relations
[e-mail]
780-784-8859

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws (“forward-looking statements”). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “project” and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions “may” or “will” occur. These statements are only predictions.

Forward-looking statements are based on the opinions and estimates of management of FFHC at the date the statements are made based on information then available to the Company. Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements. Forward-looking statements are subject to and involve a number of known and unknown risks and uncertainties, many of which are beyond the control of FFHC, which may cause FFHC’s actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct.

FFHC assumes no obligation to publicly update or revise forward-looking statements to reflect new information, future events or otherwise, except as expressly required by applicable law.

SOURCE Fire & Flower Holdings Corp.