I'm just speaking from my experience in TV including major market TV (Dallas), and I'd sure like to know the $$$ allocated to the AO ad campaign compared to rate sheets for some of the major TV markets, or mags like PC World, PC Magazine or major metro newspapers etc. Excellent video commercial but not much good if not seen by the target consumer market.
Too much talk about the ads this week raising expectations, and if specific time slots were bought in specific markets, then those should have been published on the web site.....before the 4th. Trying to view a short spot on a rotated buy is pure hit and miss for those who were looking tonight.
I'm still long though as I realzie there will be some stumbles...and I don't like to second-guess the thought process on AO as I was not sitting in the Board room when the decision was made. Just wondering out loud as a shareholder.
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