I'm not worried. There are much more important matters coming.
They probably wanted to test it in a small market to see what kind of impact it would have on sales. Hope that's all they wanted from it. i was wondering how they could afford regional TV ads.
I'd have to agree. I spent 11 years in TV including a stint at the ABC station in Dallas. I looked at America One and they appear to serve small market TV stations. I never like to second guess management, but I'd like to know the cost of those buys at AO versus a print campaign in one or two of the tech mags like PC World, PC Magazine as examples. JP might have gotten cheap buys and rotated placement which could be 11pm at night or 3am in the morning.
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