NEW YORK, July 15, 2019 /PRNewswire/ -- MI VI, a brand by kiWW® founded by Kathy Ireland® and Tommy Meharey has entered a licensing partnership with luxury luggage brand Samsara Luggage Inc. to introduce an exclusive collection of smart luggage products designed for the modern traveler. In addition, Kathy Ireland will serve as a member of the Advisory Board of Samsara. The partnership will include various marketing and public relations activities including online promotions, digital and social media campaigns, as well as televised initiatives to support the joint brand's exposure on both a national and global level.
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Kathy Ireland and Tommy Meharey (PRNewsfoto/Darkstar Ventures Inc.,Samsara )
Kathy Ireland and Tommy Meharey (PRNewsfoto/Darkstar Ventures Inc.,Samsara )
Kathy Ireland®, Chair, CEO and Chief Designer of kathy ireland® Worldwide says, "It is an extraordinary opportunity for our team to collaborate with the artisans, technology experts and exquisite designs group at Samsara. Our youngest board member at kathy ireland® Worldwide, Tommy Meharey, with this relationship expands our position in the luxury space and introduces incredible, smart luggage in our newest brands MI VI. Samsara is a unique and visionary company. The smart luggage experience is revolutionary for global travelers."
Ireland's luxury products include Kathleen Marie New York available at Neiman Marcus, and couture diamonds and luxury jewels available through Kathleen Marie Paul Raps New York.
Tommy Meharey, Vice President, kathy ireland® Worldwide, adds "Kathy, Stephen Roseberry (kiWW® President and CMO) and Jon Carrasco (kiWW® Global Creative Director and EVP) inspire everyone at Sterling Winters Company (SWC), which is a wholly owned subsidiary of kathy ireland® Worldwide, to reach for new heights in the spaces of design, and business. Philanthropy and being of service is something that Kathy teaches all of us each day. It's hard to imagine a product that offers luxury and technology to ease the stress of travel. Samsara has indeed developed such a product unlike anything else in the marketplace. We are very proud to expand MI VI in the category of smart luxury luggage which will make life easier for those of us who travel the globe." Meharey is a marine, husband, and father whose portfolios for kiWW® began in the category of luxury real estate.
The agreement was negotiated by Bialik Benjamin, Vice President and Ambassador for Israeli Outreach for kiWW®.
Samsara Luggage continues in its pursuit to become one of the fastest growing smart luggage brands in the industry. This strategic partnership allows the luxury luggage company to expand its product line with a new design. Samsara CEO, Atara Dzikowski says, "As our current customer base has already discovered, the Samsara travel experience merges sophistication with top of the line tech features. We see this partnership with MI VI as a way to reach a broader audience and a particular consumer base that will experience travel on new level with this innovative product line that embodies what we are known for – quality, reliability, security and most of all, luxury."is
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