The mobile ecosystem. Anything and everything pertaining to 'any machine readable input' within the mobile marketing environment (2D barcodes, NFC, beacons, etc.) such that the "input" crosses TWO servers (a resolution server and a gateway server [effectively known as the "Indirect Method"]). The combination of the two servers monetize Neom's patents, and provide a level of innate security due to the registration process required to access the gateway.
Best,
Be Confident