I totally agree. I have wondered about the viability of the ‘pharmaceutical’ division of the company since I put my first dollar in.
It sounds great and perhaps it was a viable option at one time. At present, IMHO they are better off focusing on scooping up market share before the likes of CGC and ACB come hunting for their own.
CVSI, CW and a few others have first mover advantage and should do everything in their power to solidify their business.
You’ve already got a brand recognition working here...just do your best with the thing you do best right now.
Of course there’s always room for innovation, new sku’s, whatever...but it’s a CPG arms race to a degree (again, imho).
Who knows...? Maybe one day the company has enough $ to go back down that road in the future.